strategic-thinking-digital-healthcare
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  • Preserving History with the Healthcare Internet Hall of Fame

    by Farrah Hunt-Thompson | Jan 26, 2012
    Last week, I was on site at a client’s, conducting the final meeting of a planning engagement. As we discussed the next course of action, I began thinking about the dramatic increase in healthcare organizations’ Web needs over the past five years since I have been part of the Greystone team. I was reminded of just how far the industry has come in t

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  • Mobile, Strategy and Cars - Oh My!

    by Greystone Administrator | Jan 13, 2012
    The North America International Auto Show kicked off in Detroit this week with industry and press events, opening to the public this weekend. You might be wondering with that has to do with healthcare, mobile or strategy. Well – there’s a lot to learn from an event like this. It’s a venue for the auto manufacturers to showcase their products and co

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  • Are QR Codes relevant for YOUR mobile strategy?

    by Farrah Hunt-Thompson | Oct 05, 2011
    The conversation continues about QR codes. According to Mobio™, QR barcode scanning in North America grew 1200% in the last half of last year. Quick response codes already make sense with consumer products for purchase information, competitive pricing information, coupons or discounts, but how are they relevant for healthcare? Relevance is the key

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  • Born in 1992

    by Kathy Divis | Oct 11, 2010
    This Fall, the entering college class will graduate in 2014 (those born primarily in 1992) and I worry we won’t be ready for them as healthcare marketers and Web strategists unless we start right now. Is your organization ready? Does your organization have a strategy to get ready? Most of these new college students are part of the post-email gen

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  • Health Content - Is It Filler or Is It Fundamental to Your Web Strategy?

    by Laura Clemons | May 12, 2010
    Health content is essential to the success of a hospital’s Web site. If a patient or user is searching for information on a particular diagnosis or treatment but are unable to find relevant information on your Web site, they will not only visit another site, but their experience may also leave a lasting negative impression of your organization. As

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  • Five Signs You Need a Strategy For Social Media

    by Greystone Administrator | Mar 10, 2009
    With 185 hospitals using one form of social media or another, I’d say healthcare has clearly gotten the message. But I worry a bit about some of what I’m seeing out there. Let’s just say there’s evidence aplenty that while many have dipped their toes in the waters of social media, few have a real plan in place. So here are five signs that being

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