In the first of this series, we talked about how the roles of the CMO and CIO/CTO are converging with (and sometimes into) the role of the Chief Digital Officer (CDO). Now, let’s look at what’s driving this role merger. A primary driver of the emergence of the CDO role is, of course, the move to digital transformation. With the number of mobile

Three….Word….Taglines Lately, here at Greystone we’ve been talking about updating our printed marketing materials. As I was tossing around ideas for a possible folder cover, I found myself using the dreaded “three word tagline.” My decision came about simply enough. I was thinking of a simple, straightforward design with the possibility of inclu