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  • Our Thoughts on #HMPS16

    by Sara Foster | May 27, 2016
    Several people from Greystone.Net attended the 21st Annual Healthcare Marketing & Physician Strategies Summit in Chicago earlier this week. From all reports, the conference was a success – and the weather was fabulous, too! We asked Kathy Divis, Mike Schneider, Farrah Hunt-Thompson and Megan Wellborn for their key takeaways from the conf

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  • Marketing in the New Year: Looking Ahead to 2016

    by Sara Foster | Dec 18, 2015
    As we glide through the final days of 2015 (we hope you are gliding rather than stumbling), it’s not too late to think about what’s on tap for 2016 as we plan for the soon-to-arrive new year. For the past few months, many articles have been written with predictions of the hottest marketing trends for 2016. Here are a few to consider. Search/S

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  • Get Your Social Media Strategy Ready for 2015

    by Kathy Divis | Dec 19, 2014
    It’s getting late in December as we slide down the fast track to 2015. Thanksgiving, Christmas, New Year’s Day – they all fly by so quickly! Along with everything else you’re doing to wind down 2014, you should take a few minutes to consider your social marketing strategy for 2015. Even if you have a social media plan in place, it’s a good idea

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  • Factors Influencing Emergence of the CDO Role (Part 2 of a Series)

    by Kathy Divis | Aug 29, 2014
    In the first of this series, we talked about how the roles of the CMO and CIO/CTO are converging with (and sometimes into) the role of the Chief Digital Officer (CDO). Now, let’s look at what’s driving this role merger. A primary driver of the emergence of the CDO role is, of course, the move to digital transformation. With the number of mobile

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  • HCIC: Backstage Pass Webinar Series Continues This Week

    by Kathy Divis | Jun 17, 2013
    If you haven’t already signed up for this week’s HCIC: Backstage Pass presentation to be held on Wednesday, June 19th, you’ll want to be sure to sign up today! At 12 noon CDT, Christine Bon, Senior Web Specialist and Jonathan Fine, Director, Web Services at Advocate Health Care in Oak Brook, IL, will speak on the social media topic, "Marketing Phys

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  • Looking Back at 2012 Social Media Updates

    by Kathy Divis | Dec 18, 2012
    As 2012 comes to a close, it’s natural to reflect on events of the past year. Social media, an increasingly important part of a unified digital strategy, has seen many changes over the past 12 months. A recent article on HubSpot's Inbound Internet Marketing Blog looks at the “The 16 Most Important Social Media Updates of 2012.” A few of these we

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  • The Next Generation Call Center

    by Kathy Divis | Jun 19, 2012
    Tomorrow I head to Philadelphia to participate in an annual event on healthcare call centers (the 24th Annual Healthcare Call Center Conference). It is a conference I love participating in because it gives me a chance to catch up with long-term colleagues and to find out what is new in the industry. It's also a chance to spend time with a subjec

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  • The "Viral Value" of Facebook

    by Kathy Divis | Feb 21, 2012
    I find myself shm (shaking my head) at hospital executives - even some marketing professionals - who time and again dismiss the value of a Facebook strategy. Sure, I know all the "cons" and all the challenges of developing a robust Facebook approach, but there is one absolute truth about Facebook:  it has viral value.  In fact, a recent Pew Interne

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