• It’s Not Too Late! “Digital ‘Shift’ Happens” Web Clinic Weds., March 11th

    by Laura Clemons | Mar 10, 2015
    If you missed Andy Gradel’s session, “Digital ‘Shift’ Happens: Making the Case to Turn Digital Dimes into Dollars,” at last year’s Healthcare Internet Conference in Scottsdale, here’s your chance to hear it. Starting at 1:00 p.m. ET tomorrow (Wednesday, March 11th), Andy will discuss steps to make sure your organization includes adequate resources

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  • Fifty Shades of Grey (stone)

    by Kathy Divis | Feb 12, 2015
    Has your organization’s digital strategy mastered you - rather than the other way around? Do you feel more pain than pleasure when you review your analytics?   With everything you have on your plate, it can be hard to stay on top of all the various parts of your digital plan. But Greystone is here to help! Whatever the shade of your digita

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  • Join the Healthcare Internet Hall of Fame’s Board of Judges

    by Farrah Hunt-Thompson | Feb 11, 2015
    Since 2011, the Healthcare Internet Hall of Fame (HIHOF) has honored the “best of the best” in our industry. Individuals, organizations, and products have all received recognition from HIHOF. The inductees each year are chosen by a Board of Judges, comprised of a select group of individuals who are chosen to serve two-year terms and are responsi

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  • Super Bowl-Worthy Customer Engagement

    by Kathy Divis | Feb 03, 2015
    How about that Super Bowl? Whether your team won or lost, that was some crazy good game! The Super Bowl presents a “perfect storm,” in a way, to consider engaging customers across multiple platforms. For those of us who watched or otherwise kept up with the game, we had many ways to engage with the game beyond the old-fashioned way of flatscreen

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  • Digital Marketing in 2015

    by Kathy Divis | Jan 20, 2015
    As we move headlong into 2015, it’s time to do a quick step back to make sure your digital marketing strategy is where it should be for the upcoming year. Here's some thoughts: Digital marketing will change: Digital marketing is no longer just about selling. Rather, we’ve reached the time when digital efforts should be about serving your aud

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  • #HCIC15 Call For Speakers Now Available

    by Kathy Divis | Jan 14, 2015
      I  know, it's only mid-January, but the Call for Speaking proposals for the 19th Annual Healthcare Internet Conference (HCIC) is now available. Applications are being accepted until Friday, February 20, 2015.  We encourage you to share your knowledge with others at this year's HCIC. Submitting a proposal is as simple as 1-2-3:

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  • Get Your Social Media Strategy Ready for 2015

    by Kathy Divis | Dec 19, 2014
    It’s getting late in December as we slide down the fast track to 2015. Thanksgiving, Christmas, New Year’s Day – they all fly by so quickly! Along with everything else you’re doing to wind down 2014, you should take a few minutes to consider your social marketing strategy for 2015. Even if you have a social media plan in place, it’s a good idea

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  • #HCIC14: A Great Time Was Had By All!

    by Kathy Divis | Nov 24, 2014
    Since the 18th Annual Healthcare Internet Conference concluded Wednesday afternoon November 5th, we’ve had time to reflect back on the event in Scottsdale. Including the Insights 2014 Client Conference on Sunday afternoon, it was a truly wonderful 3 ½ days! Some highlights that come to my mind: • The keynote speakers this year were spectacular!

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