• #HCIC15 Call For Speakers Now Available

    by Kathy Divis | Jan 14, 2015
      I  know, it's only mid-January, but the Call for Speaking proposals for the 19th Annual Healthcare Internet Conference (HCIC) is now available. Applications are being accepted until Friday, February 20, 2015.  We encourage you to share your knowledge with others at this year's HCIC. Submitting a proposal is as simple as 1-2-3:

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  • Get Your Social Media Strategy Ready for 2015

    by Kathy Divis | Dec 19, 2014
    It’s getting late in December as we slide down the fast track to 2015. Thanksgiving, Christmas, New Year’s Day – they all fly by so quickly! Along with everything else you’re doing to wind down 2014, you should take a few minutes to consider your social marketing strategy for 2015. Even if you have a social media plan in place, it’s a good idea

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  • #HCIC14: A Great Time Was Had By All!

    by Kathy Divis | Nov 24, 2014
    Since the 18th Annual Healthcare Internet Conference concluded Wednesday afternoon November 5th, we’ve had time to reflect back on the event in Scottsdale. Including the Insights 2014 Client Conference on Sunday afternoon, it was a truly wonderful 3 ½ days! Some highlights that come to my mind: • The keynote speakers this year were spectacular!

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  • As 2014 Winds Down, 18th Annual HCIC Is Almost Here!

    by Kathy Divis | Oct 27, 2014
    Wow…2014 sure has flown by! It’s almost Halloween, then comes HCIC, then Thanksgiving, Hanukkah, Christmas and BAM! It will be 2015. It’s hard to believe that after all of the months and months of planning and coordinating, the 18th Annual Healthcare Internet Conference will be in progress in just another week. And it’s also hard to believe that

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  • What’s a CMO to Do?  (Part 3 of a Series)

    by Kathy Divis | Oct 20, 2014
    In parts 1 & 2 of this blog series, we discussed the potential merging of the roles of the CMO and CIO into a Chief Digital Officer (CDO) role and the factors driving this change. Let’s now look at strategies a CMO can use to accommodate a changing role. As digital technology continues to advance and improve, it’s imperative for the CMO to s

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  • Coming to SHSMD14?

    by Kathy Divis | Oct 11, 2014
    If you are coming to San Diego this weekend for the SHSMD annual conference, stop by booth 421 and say hello to your Greystone friends and colleagues. We'll be there and would love to see you. And, if you have a few minutes, we'll buy you a cup of coffee. Also, don't miss my presentation with Kelly Faley, VP of Web Strategy & Customer Contac

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  • Five Sundays From Now: Insights 2014

    by Kathy Divis | Sep 28, 2014
    [caption id="attachment_1783" align="alignright" width="300"] Sonora Desert - Arizona[/caption] It won’t be long before we head to Scottsdale, Arizona for the the 18th Annual Healthcare Internet Conference at the Westin Kierland Resort & Spa. In fact, our annual client conference begins on Sunday afternoon, November 2nd and that's only five

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  • Factors Influencing Emergence of the CDO Role (Part 2 of a Series)

    by Kathy Divis | Aug 29, 2014
    In the first of this series, we talked about how the roles of the CMO and CIO/CTO are converging with (and sometimes into) the role of the Chief Digital Officer (CDO). Now, let’s look at what’s driving this role merger. A primary driver of the emergence of the CDO role is, of course, the move to digital transformation. With the number of mobile

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