• Meet the Expert Faculty for the 2nd Annual CRM Workshop

    by Sara Foster | Jan 13, 2017
    Meet the faculty for the 2nd Annual CRM Conference to be held in Chicago in March, 2017.

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  • How to Copy Starbucks: Demystifying Healthcare Loyalty Programs

    by Laura Clemons | Jan 11, 2017
    I just offered to buy our entire software engineering team whatever they want from Starbucks. They are doing great work and definitely deserve it, but I would be lying if I didn’t say that part of me was thinking about all of the stars I would get as a rewards member.

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  • As 2016 Comes To a Close…

    by Sara Foster | Dec 19, 2016
    Saying goodbye to 2016, looking forward to 2017.

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  • How Marketing Automation Can Improve Your Hospital

    by Laura Clemons | Dec 19, 2016
    What’s the point of marketing automation? Basically, it’s all about making your hospital money. Three years into its marketing automation program, Kindred Healthcare has seen an ROI of 90:1 with marketing automation. Lori Riggs, Senior Director of Experience Marketing at Kindred Healthcare, said the organization earned millions of dollars in revenue because of it.

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  • Top 4 Takeaways from #HCIC16

    by Sara Foster | Dec 16, 2016
    Read Neil Mammele's perspective on the recent #HCIC16 and his top 4 takeaways.

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  • How to Outsmart Google With Your Content

    by Laura Clemons | Dec 10, 2016
    Don’t think about your hospital’s content as thousands and thousands of pages. Instead, look at it page-by-page. That’s the point the two presenters at “Make Your Health Content Smarter Than Google” wanted to get across at Greystone’s Healthcare Internet Conference.

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  • How to Spend Smarter on PPC Campaigns

    by Laura Clemons | Dec 04, 2016
    At one point in time, Norton Healthcare had more than 8,000 keyword search terms for their PPC campaigns. This was driving Christy Belden nuts. As the Director of Digital Media, she inherited this “behemoth” of keywords. “All these keywords were really broadly focused,” Belden says. “And we were beholden to our stakeholders. They’d say, ‘I want another hundred keywords for my service line,’ and we’d do it for them. We didn’t have a clear path to conversion for these keywords, either.”

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  • Guess What? Your CRM is More Than Just a Database

    by Laura Clemons | Nov 20, 2016
    A CRM (customer relationship management) isn’t just a database. It’s a strategy. That’s what the trio of speakers said during the “CRM: If You Are Still on the Sidelines, Let’s Get You in the Game” presentation at Greystone’s Healthcare Internet Conference. “There are two components behind a CRM system,” Lisa Meade, Vice President of Solution Intelligence at Healthgrades says. “Yes, your CRM system is a technological database that tracks interactions and enables communications with patients, and increasingly —

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