strategic-thinking-digital-healthcare
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  • Call Center Update: What Does the Future Hold?

    by Sara Foster | Jul 26, 2016
    Last year, we published a three-part blog series* that talked a lot about the future of call centers. Much has been said over the past years about the “death” of call centers, but so far, emerging technologies (e.g., VoIP technology, Web/voice integration, etc. ), updated digital marketing strategies (e.g. CRM platforms, etc.) and healthcare’s movement toward ACOs,

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  • We’re 20 Years Old Today!

    by Sara Foster | Jul 15, 2016
    “One indication that an organization is doing the right things inside and outside the company is longevity.” – Pat Perry, President, ERC. On July 15, 1996, John Eudes, Kathy Divis and Bob Noel gathered around Kathy’s dining table in her home on Greystone Circle and decided to form a healthcare internet consulting firm. The rest, as they say, is

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  • Making the Right CMS Decision: Greystone Can Help

    by Sara Foster | Jun 23, 2016
    After going through the long, arduous and expensive process of choosing a CMS and getting it up and running, the last thing the folks in the C-suite want to hear is “Oops! I think we picked the wrong CMS!” Especially if, prior to the selection being made, someone in the C-suite said, “I don’t care which solution we pick, just pick one and let’s get on with it so we don’t delay our new Web site any longer!!”

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  • CMS Selection: Who Decides?

    by Sara Foster | Jun 09, 2016
    The decision has been made: It’s time for a new content management system (CMS). But before you start sending out RFPs, do you know exactly what you’re looking for? And who in your organization should be included in the selection process? A CMS is a major purchase for any organization in terms of financial outlay as well as its impact once it’s

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  • Website Satisfaction Surveys: Why Is Healthcare The Late Adopter?

    by Sara Foster | Jun 02, 2016
    As a group of healthcare-specific Website consultants, we spend our day-to-day freshening up on the digital trends within and outside of our industry. It’s no secret that healthcare is typically one step behind most industries in the adoption of trendy tech gadgets. And it often makes sense, as we are typically on tighter budgets because marketing

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  • Our Thoughts on #HMPS16

    by Sara Foster | May 27, 2016
    Several people from Greystone.Net attended the 21st Annual Healthcare Marketing & Physician Strategies Summit in Chicago earlier this week. From all reports, the conference was a success – and the weather was fabulous, too! We asked Kathy Divis, Mike Schneider, Farrah Hunt-Thompson and Megan Wellborn for their key takeaways from the conf

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  • Help Us Celebrate HCIC’s 20th Anniversary!

    by Sara Foster | May 27, 2016
    In many ways, it’s hard to believe. But in November, the 20th Annual Healthcare Internet Conference will convene. Twenty years. #HCIC16. Wow! Just think: there was no #HCIC96 because no one had ever heard of a hashtag, Twitter or even social media! Needless to say, we’re planning a very special conference in November to mark this milestone. And

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  • Are you ready for the mobile-only customer?

    by Sara Foster | May 13, 2016
    [Guest post from Neal Linkon, Director, Digital Engagement at Children's Hospital of Wisconsin, who will be speaking with Kathy Divis, President, Greystone.Net, at #HMPS16 in Chicago on May 24.] If you are like most hospitals and health systems, half of your audience uses a browser that you might not be fully accounting for. What’s even more

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