strategic-thinking-digital-healthcare
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  • The Internet of Things: The Future is Here (Almost)

    by Kathy Divis | May 29, 2015
    Recently, there has been an Xfinity ad for broadband Internet service playing on a local radio station, in which a woman bemoans the lack of Internet bandwidth in her home because there are so many connected devices being used. “I think even the coffee maker is online,” she wails. At first, that line made me shake my head just a bit. Seriously?

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  • Is Your Web Content Moving Forward in This New Year?

    by Sara Foster | Apr 24, 2015
    As April comes to an end, it’s somehow shocking to realize that 2015 is almost one-third over. So...how are you progressing with that 2015 editorial calendar? You swore you’d get back on track after the winter holidays, yet Easter has come and gone and it won’t be long until Memorial Day and the end of the school year. Staying on track with the

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  • The Internet: Where We’ve Come From, Where We’re Going

    by Laura Clemons | Mar 23, 2015
    Twenty-six years ago this month, Sir Timothy John “Tim” Berners-Lee proposed an information management system that would become the World Wide Web. And the rest, as they say, is history. The Millennials of today have little idea of what life was like before the Internet, and even those of us who are old enough to be Sir Tim’s peers - or older -

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  • It’s Not Too Late! “Digital ‘Shift’ Happens” Web Clinic Weds., March 11th

    by Laura Clemons | Mar 10, 2015
    If you missed Andy Gradel’s session, “Digital ‘Shift’ Happens: Making the Case to Turn Digital Dimes into Dollars,” at last year’s Healthcare Internet Conference in Scottsdale, here’s your chance to hear it. Starting at 1:00 p.m. ET tomorrow (Wednesday, March 11th), Andy will discuss steps to make sure your organization includes adequate resources

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  • Fifty Shades of Grey (stone)

    by Kathy Divis | Feb 12, 2015
    Has your organization’s digital strategy mastered you - rather than the other way around? Do you feel more pain than pleasure when you review your analytics?   With everything you have on your plate, it can be hard to stay on top of all the various parts of your digital plan. But Greystone is here to help! Whatever the shade of your digita

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  • Join the Healthcare Internet Hall of Fame’s Board of Judges

    by Farrah Hunt-Thompson | Feb 11, 2015
    Since 2011, the Healthcare Internet Hall of Fame (HIHOF) has honored the “best of the best” in our industry. Individuals, organizations, and products have all received recognition from HIHOF. The inductees each year are chosen by a Board of Judges, comprised of a select group of individuals who are chosen to serve two-year terms and are responsi

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  • Super Bowl-Worthy Customer Engagement

    by Kathy Divis | Feb 03, 2015
    How about that Super Bowl? Whether your team won or lost, that was some crazy good game! The Super Bowl presents a “perfect storm,” in a way, to consider engaging customers across multiple platforms. For those of us who watched or otherwise kept up with the game, we had many ways to engage with the game beyond the old-fashioned way of flatscreen

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  • Digital Marketing in 2015

    by Kathy Divis | Jan 20, 2015
    As we move headlong into 2015, it’s time to do a quick step back to make sure your digital marketing strategy is where it should be for the upcoming year. Here's some thoughts: Digital marketing will change: Digital marketing is no longer just about selling. Rather, we’ve reached the time when digital efforts should be about serving your aud

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