Healthcare Internet Conference (HCIC)

The 18th Annual Greystone.Net Healthcare Internet Conference - November 3-5, 2014

The 18th Annual Healthcare Internet Conference - the largest event of its kind - brings together healthcare leaders from a variety of disciplines to collaborate and learn. Today's healthcare leaders find themselves facing the unbridled growth of Web-based operations, interactivity, functionality and innovation. 

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Conference Web Site

The Call for Speakers for this year is closed, but consider speaking next year. If you are a vendor or consultant, consider helping organizations thrive as they digitally transform healthcare by:

  • Exhibiting or Sponsoring:  Be part of the 27k square foot exhibit hall as an exhibitor and/or get extra exposure to HCIC attendees as a sponsor. An Exhibitor and Sponsor Prospectus is now available.

This conference pulls together those in Marketing, Information Services, Web, eHealth and mHealth to learn, collaborate and advance the industry. Check out the video highlights from recent years' events and learn how this complex and challenging - yet exhilarating - time is helping to shape the future of healthcare.

This year's conference topics will focus in seven major tracks:

  • Strategy Development - Leading the Digital Transformation
    This track highlights the role of robust strategic thought for the ever growing healthcare Web footprint (public-facing Web site, patient portal, physician portals, intranet and such.)

  • Patient Experience and Patient Engagement
    This track includes case studies focused on Web-enabled patient engagement. 

  • eMetrics, ROI and Business Value
    This track helps attendees understand how to evaluate the effectiveness, efficiency and business value of their Web footprint through eMetrics and Web analytics.

  • SoLoMo
    This track focuses on how SoLoMo (short for Social, Local, Mobile) is bringing social media, geo-location targeting and mobile communications together to allow marketers to target and communicate with their audiences in new ways.

  • Web Solutions & Tools 
    This track showcases best-in-class examples of content, applications, interactivity and functionality in healthcare Web sites.

  • Digital Marketing
    This track focuses on the development and execution of digital marketing plans, tactics and campaigns – including everything from organic search to online marketing to reputation management and beyond, all designed to help you continue to expand your digital footprint.

  • Advanced Strategies and Emerging Technologies
    This year, we are soliciting topics of interest to more advanced health systems and / or Web leaders. Our goal is to create a track that appeals to more sophisticated and complex organizations and seasoned web veterans.

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Greystone.Net helps hospitals and health systems develop and execute healthcare Web, intranet, Internet and portal strategies and plans. Steeped in both healthcare experience and Web knowledge, Greystone.Net works with hospitals and health systems to evaluate their Web sites and strategies, and plan their next generation Web sites. Greystone.Net helps hospitals and health systems understand their Web analytics, make decisions about Web Content, select Web products and services, redesign their user interfaces and sites, design and implement interactive marketing programs, build SEO techniques and integrate their call centers with their Web sites.

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