The 17th Annual Greystone.Net Healthcare Internet Conference: The Expanding Digital Footprint
The 17th Annual Healthcare Internet Conference - the largest event of its kind - brings together healthcare leaders from a variety of disciplines to collaborate and learn. Today's healthcare leaders are finding themselves facing the unbridled growth of Web-based operations, interactivity, functionality and innovation. Check out the video highlights from last year's event and why this complex and challenging - yet exhilarating - time is helping to shape the future of healthcare.
Be a part of helping organizations thrive in this environment by embracing and leveraging the convergence of the Web, technology, marketing, operations and connectivity. This conference pulls together those in Marketing, Information Services, Web, eHealth and mHealth to learn, collaborate and advance the industry.
This year's conference topics will focus in six major tracks:
This track highlights the role of robust strategic thought for the ever growing healthcare Web footprint (public-facing Web site, patient portal, physician portals, intranet and such.)
This track includes case studies focused on Web-enabled patient engagement.
eMetrics, ROI and Business Value
This track helps attendees understand how to evaluate the effectiveness, efficiency and business value of their Web footprint through eMetrics and Web analytics.
This track focuses on how SoLoMo (short for Social, Local, Mobile) is bringing social media, geo-location targeting and mobile communications together to allow marketers to target and communicate with their audiences in new ways.
Web Solutions & Tools
This track showcases best-in-class examples of content, applications, interactivity and functionality in healthcare Web sites.
This track focuses on the development and execution of digital marketing plans, tactics and campaigns – including everything from organic search to online marketing to reputation management and beyond, all designed to help you continue to expand your digital footprint.