The 18th Annual Greystone.Net Healthcare Internet Conference - November 3-5, 2014
The 18th Annual Healthcare Internet Conference - the largest event of its kind - brings together healthcare leaders from a variety of disciplines to collaborate and learn. Today's healthcare leaders find themselves facing the unbridled growth of Web-based operations, interactivity, functionality and innovation. And so, you can't afford to miss healthcare's most forward-thinking conference on digital marketing, the Internet and Technology.
Ways to participate in this conference:
This conference pulls together those in Marketing, Information Services, Web, eHealth and mHealth to learn, collaborate and advance the industry. Check out the video highlights from recent years' events and learn how this complex and challenging - yet exhilarating - time is helping to shape the future of healthcare.
This year's conference topics focus in seven major tracks:
Strategy Development - Leading the Digital Transformation
This track highlights the role of robust strategic thought for the ever growing healthcare Web footprint (public-facing Web site, patient portal, physician portals, intranet and such.)
Patient Experience and Patient Engagement
This track includes case studies focused on Web-enabled patient engagement.
eMetrics, ROI and Business Value
This track helps attendees understand how to evaluate the effectiveness, efficiency and business value of their Web footprint through eMetrics and Web analytics.
This track focuses on how SoLoMo (short for Social, Local, Mobile) is bringing social media, geo-location targeting and mobile communications together to allow marketers to target and communicate with their audiences in new ways.
Web Solutions & Tools
This track showcases best-in-class examples of content, applications, interactivity and functionality in healthcare Web sites.
This track focuses on the development and execution of digital marketing plans, tactics and campaigns – including everything from organic search to online marketing to reputation management and beyond, all designed to help you continue to expand your digital footprint.
Advanced Strategies and Emerging Technologies •• New This Year ••
New this year, the Advanced Strategies and Emerging Technologies track is geared to meeting the educational needs of more advanced health systems and Web leaders. Among other things, the track will stretch our thinking with sessions on wearables, virtual care, digital personalization and topics of particular interest to complex, robust Web programs.