The 18th Annual Greystone.Net Healthcare Internet Conference - November 3-5, 2014
It's a wrap for 2014. The 18th Annual Healthcare Internet Conference - the largest event of its kind - brings together healthcare leaders from a variety of disciplines to collaborate and learn was held the first week of November in Scottsdale. It helps today's healthcare leaders who find themselves facing the unbridled growth of Web-based operations, interactivity, functionality and innovation. So, make sure you don't miss the 19th Annual next year in Orlando - healthcare's most forward-thinking conference on digital marketing, the Internet and Technology. Mark your calendars for November 9-11, 2015.
Want to participate in this conference? Here's two ways:
HCIC pulls together those in Marketing, Information Services, Web, eHealth and mHealth to learn, collaborate and advance the industry. Check out the video highlights from recent years' events and learn how this complex and challenging - yet exhilarating - time is helping to shape the future of healthcare.
Next year's conference topics will focus in seven major tracks:
Strategy Development - Leading the Digital Transformation
This track focuses on robust strategic thought for the ever growing healthcare Web footprint (public-facing Web site, patient portal, physician portal, intranet).
Patient Experience and Patient Engagement
This track includes case studies focused on Web-enabled patient engagement.
eMetrics, ROI and Business Value
This track helps attendees understand how to evaluate the effectiveness, efficiency and business value of their Web footprint through eMetrics and Web analytics.
This track focuses on how SoLoMo (short for Social, Local, Mobile) is bringing social media, geo-location targeting and mobile communications together to allow marketers to target and communicate with their audiences in new ways.
Web Solutions & Tools
This track showcases best-in-class examples of content, applications, interactivity and functionality in healthcare Web sites.
This track focuses on developing and executing digital marketing plans and campaigns – including everything from organic search to online marketing to reputation management and beyond, all designed to help you continue to expand your digital footprint.
Advanced Strategies and Emerging Technologies
This track is designed for the more advanced health systems and Web leaders. The track will stretch your thinking with sessions on wearables, virtual care, digital personalization and topics of particular interest to complex, robust Web programs.