strategic-thinking-digital-healthcare

Healthcare Internet Conference

The 20th Annual Greystone.Net Healthcare Internet Conference Has Come to a Close

However, Greystone is moving quickly to put the final touches on the largest HCIC event yet for 2017.

It will be held at the JW Mariott Austin from October 23-25, 2017, bringing together healthcare Web, digital, CRM and marketing leaders from a variety of disciplines to collaborate and learn. It is designed to help those who are facing the unbridled growth of Web-based operations, interactivity, functionality and innovation.

Mark your calendar and make your plans to attend the 21st Annual HCIC in Austin, TX - as you don't want to miss healthcare's most forward-thinking conference on digital marketing, the Internet and Technology. 

Want to participate in this conference? Here are three ways:

  • Attending: Be part of the audience.
  • Speaking: Be part of the faculty. Call for speakers is closed for this year, but be sure to submit early February 2017 for the 21st Annual HCIC

HCIC pulls together those in Marketing, Information Services, Web, digital to learn, collaborate and advance the industry. Check out the video highlights from recent years' events and learn how this complex and challenging - yet exhilarating - time is helping to shape the future of healthcare.

The professional development sessions for 2017 will focus in seven major tracks:

  • CRM and Big Data
    Sessions in this track will showcase CRM and Big Data strategies and implementation tactics through digital marketing integration success stories. This track will also help attendees understand how to evaluate the effectiveness, efficiency and business value of their digital footprint. 

  • Technology and Tools
    Sessions in this track will highlight current best-in-class implementations of CMS and CRM platforms, APIs, custom applications, workarounds, open source, etc. 

  • Digital Marketing
    Sessions in this track will feature best-in-class examples of the use of digital marketing reach organizational, business and marketing goals. 

  • Digital Strategic Planning
    Sessions in this track will highlight the role of robust strategic thought as the healthcare industry addresses the needs of its diverse publics (e.g., patients, consumers, physicians, employees, etc.) through its ever-growing digital footprint. 

  • Design and Usability
    Sessions in this track will focus on the role of design and usability in the development of effective online user experiences.

  • Social Media
    Sessions in this track will focus on how social media is reshaping healthcare and how it is impacting consumer choice, branding and traditional marketing. 

  • Consumer Engagement
    Sessions in this track will highlight some of the newer tools, solutions and tactics designed to leverage the Web to improve the patient experience and to build consumer engagement.

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