Strategic Thinking

FAQs

Q: Who is Greystone.Net? 

A:  Greystone.Net is a leading provider of Internet solutions, products and consulting services for healthcare organizations. Greystone.Net advises hundreds of community hospitals, multi-hospital health systems and academic medical centers nationwide. By effectively identifying technological, infrastructure and organizational issues, Greystone.Net helps hospitals and health systems skillfully deploy Internet  and Web solutions. The Greystone.Net team counsels clients as they orchestrate plans that are market-sensitive, strategically oriented and tactically appropriate. Our mission is to provide leadership on all aspects of the healthcare Web industry.

Q: Who are some of Greystone.Net's clients? 

A: Our client base is nationwide and includes some of the following healthcare organizations:

Q: What are some of Greystone.Net's Services? 

A: Greystone offers a wide array of Internet-related essential services, including:

Consulting

  • Public-facing Web site Planning

  • Intranet Strategic Planning

  • Patient and Physician Portals

  • Social Media Planning

  • Tactical Web Planning

  • Call Center Consulting

  • Web Site Assessments

  • Digital Marketing

  • Mobile Strategy Development 

Technical Consulting

  • Call Center Software Selection

  • Content Management System (CMS) Selection Process

  • Customer Relationship Management (CRM) Selection Process

  • Search Engine Optimization Consulting

Creative Services

  • Web Site Design

  • Information Architecture and Functional Redesign

gMetrics

  • Quarterly and Annual Benchmarking Reports

  • Grade Cards

  • Analytics

  • Online marketing research, usability testing

Conferences

A detailed description of each product and service is available by clicking on any of the products and services links outlined along the left navigation bar.

Q: How can Greystone.Net help in financial return? 

A: Greystone.Net recommends tracking and evaluating the use of the Web site to ensure goals established in the Internet business plan are being achieved in an effective and cost efficient manner.

Greystone.Net assists its clients in developing a management reporting system with multiple measures that tracks return on investment in three key areas - utilization, cost effectiveness, and Web-generated patient revenue.

Greystone.Net provides an exclusive comparative reporting system that enables clients to compare their performance to industry averages in a variety of web related benchmarks, such as:

  • Utilization of the Web site tracked through analysis of Web server log files to document the number and trends in user sessions, time spent on the site, most and least accessed pages, source of visitors, etc.

  • Online survey forms, admitting and appointment survey questions, and a quarterly survey to document awareness and preferences regarding the site.

Cost effectiveness of the site tracked through analysis of:

  • Reduction in customer service costs related to answering routine questions (i.e. billing FAQ sheets), transaction processing (i.e. registration for education classes), and communications cost (i.e. mailings, recruitment, advertising).

  • Budget cost per Web site user visit, as compared to other forms of community contact.

Revenue generation of the Web site tracked through analysis of:

  • Physician and outpatient appointments originating from the Web site.

  • Increased admissions from geographic areas with documented Web site usage.

  • Sales from online commerce applications, such as gift and DME purchases.

Q: What are the advantages of selecting Greystone.Net? 

A: What sets Greystone.Net apart from other Web companies is our ability to deliver measurable results. Our hospital and health system clients are able to achieve their Web site goals because we begin our work with each one from a strategic business perspective. Greystone.Net's recommendations and products are tied to the organization's existing business plan, implemented in a cost-effective manner and measured to determine return on investment.

Imagine the ability to improve not only your Web site utilization, but also its effectiveness in reducing customer service costs and enhancing revenue through increased appointments and admissions. Greystone.Net’s products and services are specifically designed to help you get maximum benefits from your Web site.

More than 300 hospitals and health systems across the country are taking advantage of these benefits. The Greystone.Net client list includes some of the nation's most respected healthcare organizations, such as NewYork-Presbyterian Hospital, Jefferson Health System, Northwestern Memorial Hospital, The Methodist Hospital, Sharp HealthCare,Spectrum Health and Stanford University Medical Center.

These organizations have discovered that our healthcare industry expertise and strategic business focus have enabled them to use the Internet effectively and productively.

Q: Does Greystone.Net sponsor conferences and seminars? 

A: Greystone.Net actively participates in and sponsors educational conferences for healthcare professionals who have Internet-related responsibilities.

Annually, we host the highly regarded Healthcare Internet Conference, one of the largest national gatherings of healthcare professionals involved in their organization's Web-related strategic decision making and marketing. This year, the 18th Annual Healthcare Internet Conference will be held at the Westin Kierland Resort & Spa in Scottsdale, Arizona on November 3-5, 2014. More information is available at www.hcic.net.

Greystone executives are also available to conduct customized and individualized educational sessions and executive briefings for your organization, executives and physicians.

Q:How can I contact Greystone.Net more information? 

A:  Contact us using the information below:

Greystone.Net
2872 Woodcock Blvd.
Suite 200
Atlanta, GA 30341
Phone: 770-407-7670
Fax: 770-407-7690
Email:info@greystone.net

Updated June 24, 2014
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