Event Item

Speaking Announcement: Kathy Divis to Speak at 2017 SHSMD Annual Conference in Orlando, FL on September 26th

  • Dates: 10 – 10 May, 2017

Make your plans to join Greystone.Net's Kathy Divis as she speaks at the Annual SHSMD Conference on Tuesday, September 26, 2017 at 8:30a. 

She will be presenting with Karen Corrigan, CEO, Corrigan Consulting.

Their topic:  MarCom to MarTech: What CMOs Must Do To Succeed in 2017 and Beyond

This session will explore how marketers should be preparing for the coming transition from a MarCom focus to a MarTech focus.Through this session:

  • Gain an understanding of the evolutionary impact of the transition
  • Learn about current influencers of digital transformation, strategy and marketing and what marketers must do well in 2017 to succeed
  • Hear about some of the most impactful impending changes including:
    • Movement away from advertising and toward experience businesses that well manage their omni-channel experiences
    • Continued impact of consumerism and the power of the public to influence and impact brands
    • Emergence of virtual and augmented reality, machine learning and artificial intelligence
    • Adoption of Internet of Things (IoT) devices and their impact on service, marketing and clinical care
    • Realization that mobile, as a core component of daily life, requires its own engagement strategy
    • Growth of personalization and personalized marketing
    • Need to more effectively merge the art and science of marketing
  • Understand how these changes impact key responsibilities (e.g., patient experience, revenue growth; brand management, etc.
  • Leave with a framework for using these changes to benefit your organization.

Hope to see you in Orlando in September!