2008 Client Conference Schedule

Below is the preliminary schedule for the Greystone 2008 Client Conference on November 10, 2008 

7:30AM
2008 Greystone Client Conference Begins

Time:	7:30 to 8:30 AM
Title:	Registration, Networking, Breakfast and Welcome

As you help yourself to breakfast, John will kick-off Greystone’s 7th Annual Client Conference with a few opening remarks, an introduction to the participants, and a review of the day’s exciting agenda.

John Eudes  
Executive Vice President and Co-Founder, Greystone.Net

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Leveraging Your Web Analytics

Time:	8:30 AM
Title:

In the ever-changing world of the hospital Web site, marketers and webmasters are increasingly being called upon to deliver metrics that demonstrate value from their endeavors. In this session, we will discuss the latest technologies and techniques available for measuring Web site activity and show how organizations are leveraging this data to evaluate progress, make changes and garner resources for the site. We will also discuss the value of benchmarking Web data and unveil the latest innovations in the Greystone.Net Benchmarking product.

Mike Schneider
Executive Vice President and Co-Founder, Greystone.Net

Andrew Roberts
Manager, Web Analytics, Greystone.Net

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So You’ve Developed an Internet Strategic Plan: Now, Just How Do You Implement It?

Time:	9:15 AM
Title:

You’ve done the hard work, right? You’ve figured out your strategy, identified your goals and target audiences, you’ve prioritized your tactics and even fought for budget and resources … so what do you do next? Actually, now the hard work starts. Join us in this session to explore how one multi-hospital system used its strategic plan (including a functional and graphic redesign and movement to a new CMS) to build a new Web culture. Learn what worked, what didn’t and what traps to avoid as you align Web strategy with your organization’s business and service goals.

Lynn M. Woller
Manager, Corporate Marketing and Communications OSF Healthcare System

With an Introduction by John Eudes
Executive Vice President and Co-Founder, Greystone.Net

10:00 AM
Break
 

Time:	10:15 AM
Title:	The Web is Social. Are You Engaged?

There’s a conversation going on about you, and you can’t control it. Are you a part of it? It’s probably the most disruptive marketing and branding phenomenon since the printing press. We will help unravel and demystify social media (and how it can help you with your search engine optimization efforts), making it easy to understand what’s going on, what it means for your organization, and what to do about it.

Rachelle Montaño
Vice President, Consulting Operations, Greystone.Net

Neal Linkon
Senior Vice President, Greystone.Net

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Time:	11:15 AM
Title:	Lunch and Best in Class awards

Join us for lunch and the always entertaining “Best in Class” awards. Now in their 6th year, these awards recognize the best and brightest among the clients of Greystone.Net and StayWell Custom Communications. Take advantage of this great opportunity to see how a select group of hospitals and health systems are raising the bar for Web site performance in a variety content and functionality categories. If you’d like to submit an entry, look for more information on the Best in Class Awards at either www.greystone.net or www.staywellcustom.com beginning in August.

Michael Schneider
Executive Vice President and Co-Founder, Greystone.Net

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Using Online Content & Tools for Consumer Engagement

Time:	1:00 PM
Title:

Because the value of the Internet comes from its ability to interact with consumers as well as inform them, we’ll take a look at some proven strategies for online consumer engagement. Reviewing examples from both within healthcare and from other industries, we’ll lead you through a variety of strategies other organizations have employed to use valuable information and engaging tools to draw consumers in, lead them to take the desired action, and keep them loyal for the long haul.

Kristen Pearson
Executive Vice President, StayWell Custom Communications

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Time:	2:00 PM
Title:	Setting Measurable Objectives for Web Effectiveness

As they say, you’ve got to know where you’re going if you ever hope to get there. Setting specific, measurable objectives is central to any effective web content strategy – not to mention ROI. In this session, SCC’s Kerry Cabot will lead you through ways to successfully set and achieved measurable objectives for online content, driving business and revenue in the process.

Kerry Cabot
Director, Online Client Services, StayWell Custom Communications

2:45 PM
Conference Adjourns

3:00 PM
12th Annual Healthcare Internet
Conference begins