Tactical Planning

Have you developed an Internet and Intranet strategy, but worry that it lacks the level of functional detail required to execute it rapidly and effectively? Do your expected investments in the Web appear to outstrip your current budget? Are your Web development efforts under pressure to show measurable returns on investment? Are you ready to take your Web functionality to the next level but not sure of the quickest and most cost effective approach?

As healthcare Internets and Intranets have evolved from more static, informational sites into mechanisms for furthering constituency relationships, the costs associated with creating and maintaining the next generation of Web features and functionalities has grown substantially. At the same time, many healthcare organizations are being forced to either reduce planned new capital investment in the Web or better demonstrate both its cost effectiveness as a relationship management tool and its direct financial benefits to the organization.

In response to these challenges, Greystone.Net has developed a tactical Web planning approach that will allow hospitals and health systems to quickly and efficiently develop dramatic Web enhancements for subsequent deployment. The focused tactical planning process, involving a limited number of key client representatives, typically provides the following key benefits:

• A basic functional, infrastructure, and accessibility evaluation of your current Web site(s), overall and relative to selected competitors.
• A gap analysis detailing short- and long-term development needs.
• Completed Web functional design for each target constituency.
• Detailed recommendations regarding opportunities to improve current internal Web-related operations.
• A tactical implementation plan overall and by target constituency with documented Internet strategies, supporting tactics, accountable parties, and implementation timetables.
• A written schedule mapping the general types of Internet technology needed to support the major goals of the strategic plan.
• A budget identifying capital and operating costs for the next 18-24 months.
• An agreed upon monitoring process and specific performance targets for key indicator that will support future return on investment analyses.
• An Internet business plan document incorporating all key project outputs.