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The Latest Digital Marketing Articles

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The Latest Digital Marketing Articles

 

 

  • Educating Patients Via Social Media

    by Laura Clemons | Aug 09, 2018
    Patients want health information and they have many options for getting it. If you provide the information they’re seeking, that can help to connect your organization with patients. Everyone is on social media these days, so what is the best way to get health information to your patients with social media?

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  • Are You Ready for a Social Media Crisis?

    by Laura Clemons | Aug 09, 2018
    As social media becomes more ingrained into our lives, it takes on greater importance for everyone – especially organizations and brands. When a crisis occurs, social media becomes a big player in communication efforts. How an organization handles a crisis can have a lasting effect on that organization.

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  • Tweets With 280 Characters: How Does This Affect Marketers?

    by Laura Clemons | Aug 09, 2018
    After years of complaints and requests for change, Twitter has finally acquiesced and increased the per-Tweet character minimum to 280. For those of us who have difficulty being concise, this is a godsend. However, how will this affect your Twitter strategy?

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  • Reaching Older Demographics With Social Media

    by Laura Clemons | Aug 09, 2018
    Younger demographic groups are important to all marketing strategies, but don’t forget the older generations. Seniors are using social media, just not in the same way as millennials and Gen X. Marketers have used data from Pew Research Foundation to learn how to engage with seniors on social media.

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  • Improve Facebook ROI With Page Optimization

    by Laura Clemons | Aug 09, 2018
    There is no escaping the fact that Facebook is a giant – if not the giant – among social media platforms. With almost 2 billion daily users (as of March, 2017), Facebook presents a huge marketing opportunity. Yet, many marketers fail to utilize the platform in a manner that brings about a positive ROI.

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  • Providing Community Education Via Facebook Live

    by Laura Clemons | Aug 09, 2018
    As we move into September, we look forward to autumn and a respite from the summer heat. Sadly, it has been another deadly summer, with children and pets dying or being seriously injured when left in hot vehicles.

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  • Facebook Gives Thumbs Down to Slow-Loading Web Pages

    by Laura Clemons | Aug 09, 2018
    Web users do not like slow-loading web pages, a fact confirmed by a lot of research over recent years. But now, it’s not just web users who don’t like them. Facebook recently announced an algorithm change that will prioritize web pages that load faster in its mobile app.

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  • Increase Social Engagement With Facebook Live

    by Laura Clemons | Aug 09, 2018
    Your organization has worked hard on its social media strategy, and you have seen improvement in engagement and interactions. You’d like to do even better, but how?

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