GreyMatters

The Latest Digital Marketing Articles

The Latest Hospital Digital Marketing Articles

GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

7 Favorite Tweets from #HCIC17

Nov 03, 2017

As they say in Texas, “Daaaaang.”

If you were tweeting along with us at #HCIC17, our hashtag made quite a splash. Here’s the breakdown:

  • 10 million impressions
  • 5,878 tweets
  • 2,638 participants
  • 64 tweets an hour

Thanks for following along and tweeting with us. And in case you missed out, here were a few tweets that caught our eye from attendees and presenters:

What matters on your hospital’s website

Ahava Leibtag‏ @ahaval

Most impt. information on a hospital's website: ratings and reviews, followed by service lines, doctor bios & payment/billing info.

Hit record

Lauren Farabough‏ @laurenfarabough 

80% of people would rather watch a video from a brand than read a blog. 82% prefer live video over social posts.

Dealing with budget cuts

Kate Gillmer‏ @kate_gillmer 

Since 2013, @ClevelandClinic's marketing budget has been cut by 23%. How do they grow? Cutting investments that don't make an impact.

Snarky CRM commentary

Chris Boyer‏ @chrisboyer

If someone uses the “my veterinarian has a better CRM than us” example, I am going to flip over my table.

A yucky phrase

Scott Mowery‏ @scottmowery 

"'We've always done it this way' is the worst thing you can hear a business say" @LarryBailin

A better phrase

Carla J Bryant‏ @cjbryant

“Relevancy creates time and attention.” Love it.

We’re all in this together

Allison Wendorf‏ @AllisonWendorf 

I don't think there's any greater #MondayMotivation than hearing how colleagues are pushing the envelope of digital marketing.

Hope to see you next year at #HCIC18 in Scottsdale, Arizona! 
  • Twitter
  • social media
  • HealthCare Marketing
  • healthcare internet conference
  • a little fun

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