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The Latest Hospital Digital Marketing Articles

GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Are You Ready for GDPR? Should You Be Ready?

Aug 09, 2018

Have you noticed a flurry of emails lately notifying you of updated privacy policies from pretty much every organization you’ve even remotely thought about doing business with? If so, you’re seeing one of the effects of the implementation of GDPR.GDPR

Unless you’ve been completely off the grid for the past year, you’re probably aware that GDPR—the General Data Protection Regulation—went into effect in the EU on May 25, 2018. This legislation is intended to protect the personal data of EU citizens and provides for stiff penalties for any organization found to be misusing personal data.

If your organization collects personal data from visitors to your digital properties, you should have already consulted with your legal counsel about what changes, if any, you need to make to your privacy policy. And you’ll need to disseminate these changes to everyone in your data base. (Hence the reason for all those privacy policy update notices that have hit your email lately.) And there are other steps you’ll need to take as well, to protect the security of your data.

If you need more information about GDPR, here are some links:

  • GDPR

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