A recent report from Sprout Social shows a divergence of opinion in what marketers choose to post on social media and what consumers want to see.

Consumers want to see (in descending order of preference):

• Discounts or sales
• Information on new products or services
• Posts that teach something
• Entertaining posts
• Inspiring posts
• Updates on company/organization happenings
• Posts that tell a story
• Posts that reveal a company’s personality
• Highlights about company/organization employees
• Posts that are partnerships with influencers

Marketers post these types of posts (in descending order of volume):

• Educational posts
• Story-telling posts
• Inspiring posts
• News about company happenings
• Entertaining posts
• Information on new products or services
• Posts that reveal a company’s personality
• Highlights about company/organization employees
• Discounts or sales
• Posts that are partnerships with influencers.