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DYK? What Brands Post on Social Media Is Not What Consumers Want to See

by Laura Clemons | Aug 27, 2018

recent report from Sprout Social shows a divergence of opinion in what marketers choose to post on social media and what consumers want to see.

Consumers want to see (in descending order of preference):dislike

  • Discounts or sales
  • Information on new products or services
  • Posts that teach something
  • Entertaining posts
  • Inspiring posts
  • Updates on company/organization happenings
  • Posts that tell a story
  • Posts that reveal a company’s personality
  • Highlights about company/organization employees
  • Posts that are partnerships with influencers

Marketers post these types of posts (in descending order of volume):

  • Educational posts
  • Story-telling posts
  • Inspiring posts
  • News about company happenings
  • Entertaining posts
  • Information on new products or services
  • Posts that reveal a company’s personality
  • Highlights about company/organization employees
  • Discounts or sales
  • Posts that are partnerships with influencers.
  • sprout social
  • social media
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