At the recent Healthcare Marketing & Physicians Strategies Summit (HMPS17) in Austin, Kathy Divis, President & Co-Founder of Greystone.Net, along with Chaka Jordan, Vice President Marketing & Strategic Planning at Blessing Health System; Rob Klein, Founder & CEO at Klein & Partners; and Brian Whitman, President at Corrigan Consulting, collaborated to present “Integrating Business, Brand and Marketing Strategies to Drive Growth.”

At the 2017 HIMSS Annual Conference held in Orlando in late February, Greystone.Net President and Co-Founder Kathy Divis and Klein & Partners Founder and CEO Rob Klein discussed the current state of healthcare digital marketing and where the industry is heading in 2017.

If you use an iOs or Android app for Facebook, you may have noticed a new icon under certain content from pages that you do not follow. If you see an icon that looks like a rocket ship under an article in your Facebook feed, then you are one of Facebook’s test subjects.

According to a recent survey, implementation of mobile strategy by hospitals has almost doubled since 2012. The survey, completed earlier this year, was a follow-up to a similar survey conducted in 2012.

Is your organization thinking about jumping aboard the telehealth/telemedicine train? Or have you taken steps already to establish a telehealth service? If you answered “yes” to either of these questions, you are not alone.

Welcome to spring! Yes, we finally saw the first day of spring on March 20. For many people, spring brings a sense of renewed purpose: they want to start fresh by cleaning their houses, getting a new wardrobe for warmer weather and getting into outdoor activities.

Driving patient engagement. In order to improve outcomes, healthcare organizations are working hard to engage patients in the healthcare process. Patient engagement strategies vary from organization to organization, depending on the specific situation. But the strategies share a common goal: improving patient care with patient partnerships that offer better options.

What patients believe is available via digital health records is quite different from reality, according to a new report. This means that a key factor for the delivery of quality care—access to patients’ own records and the ability for providers to easily share those records with other providers, or interoperability—is missing.