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The Latest Digital Marketing Articles

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The Latest Digital Marketing Articles

 

 

  • Improve The Bottom Line With mHealth Messaging

    by Laura Clemons | Aug 09, 2018
    Healthcare organizations are using mHealth strategies more and more as they seek to improve engagement with their patients. However, most of their mHealth efforts have focused on more clinical-related messaging, such as reminders for preventive care services, appointment reminders or providing health information. But mHealth messaging efforts can also be used to improve the bottom line.

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  • Reaching Older Demographics With Social Media

    by Laura Clemons | Aug 09, 2018
    Younger demographic groups are important to all marketing strategies, but don’t forget the older generations. Seniors are using social media, just not in the same way as millennials and Gen X. Marketers have used data from Pew Research Foundation to learn how to engage with seniors on social media.

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  • Telemedicine Presence is Growing. Is Your Organization Keeping Up?

    by Laura Clemons | Aug 09, 2018
    What does Amazon have to do with healthcare? What Amazon has done to the retail sales industry with its digital presence is very similar to what telemedicine is doing to traditional healthcare providers via digital. Is your organization ready for the change?

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  • MarCom to MarTech: What CMOs Must Do to Succeed in 2017 and Beyond

    by Laura Clemons | Aug 09, 2018
    At last month’s SHSMD Connections conference, Kathy Divis and Karen Corrigan presented a session on “MarCom to MarTech: What CMOs Must Do to Succeed in 2017 and Beyond.” Kathy is President of Greystone.Net and Karen is CEO at Corrigan Consulting.

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  • Improve Facebook ROI With Page Optimization

    by Laura Clemons | Aug 09, 2018
    There is no escaping the fact that Facebook is a giant – if not the giant – among social media platforms. With almost 2 billion daily users (as of March, 2017), Facebook presents a huge marketing opportunity. Yet, many marketers fail to utilize the platform in a manner that brings about a positive ROI.

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  • Today’s CRM

    by Laura Clemons | Aug 09, 2018
    Customer relationship management (CRM) platforms have been a major topic of conversation in marketing for several years now. But if you think it’s a worn-out topic, you should think again.

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  • Providing Community Education Via Facebook Live

    by Laura Clemons | Aug 09, 2018
    As we move into September, we look forward to autumn and a respite from the summer heat. Sadly, it has been another deadly summer, with children and pets dying or being seriously injured when left in hot vehicles.

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  • Facebook Gives Thumbs Down to Slow-Loading Web Pages

    by Laura Clemons | Aug 09, 2018
    Web users do not like slow-loading web pages, a fact confirmed by a lot of research over recent years. But now, it’s not just web users who don’t like them. Facebook recently announced an algorithm change that will prioritize web pages that load faster in its mobile app.

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