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The Latest Healthcare Digital Marketing Articles

 

 

  • Spring Cleaning: Don’t Forget Your Social Media Presence!

    by Laura Clemons | Aug 09, 2018
    Welcome to spring! Yes, we finally saw the first day of spring on March 20. For many people, spring brings a sense of renewed purpose: they want to start fresh by cleaning their houses, getting a new wardrobe for warmer weather and getting into outdoor activities.

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  • Patient Engagement: Three Real-Life Strategy Examples

    by Laura Clemons | Aug 09, 2018
    Driving patient engagement. In order to improve outcomes, healthcare organizations are working hard to engage patients in the healthcare process. Patient engagement strategies vary from organization to organization, depending on the specific situation. But the strategies share a common goal: improving patient care with patient partnerships that offer better options.

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  • Digital Health Records: Patient Expectations vs. Reality

    by Laura Clemons | Aug 09, 2018
    What patients believe is available via digital health records is quite different from reality, according to a new report. This means that a key factor for the delivery of quality care—access to patients’ own records and the ability for providers to easily share those records with other providers, or interoperability—is missing.

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  • IoT Coming to Healthcare

    by Laura Clemons | Aug 09, 2018
    A new study predicts that by 2019, the majority of healthcare organizations will have adopted Internet of Things (IoT) technology. Currently, the healthcare industry is the third most advanced industry in implementing IoT.

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  • Looking for Reviews on Physician-Rating Websites

    by Laura Clemons | Aug 09, 2018
    Online reviews have become very important as consumers make choices about products and services. In fact, 92% of consumers read online reviews, compared to 88% in 2014. And online reviews are important to almost 60% of patients when they are looking for a doctor. However, in a recent study published in JAMA, physician-rating sites were found to be limited in scope and usefulness.

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  • RIP, Hashtags?

    by Laura Clemons | Aug 09, 2018
    If the results of a recent analysis of TV ads shown during Super Bowl LI are any indication, we may soon be bidding adieu to hashtags—at least, for marketing purposes.

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  • Better Patient Experience With Integrated Mobile App

    by Laura Clemons | Aug 09, 2018
    Consumers love their mobile apps. And healthcare organizations are capitalizing on that fact by offering apps for their patients. But there are a lot of health-related apps available. How do you fight the app clutter? Saint Luke’s Health System, based in Kansas City, MO, has found a solution.

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  • People Not Only Want Video Visit Option, They Would Switch Doctors To Get It

    by Laura Clemons | Aug 09, 2018
    Telehealth is becoming more mainstream. As it does so, consumers are embracing it more. In fact, according to a new survey, many patients would be willing to see a new doctor if their current provider did not provide video visits.

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