Greystone Journal
  • Are you ready for the mobile-only customer?

    by Sara Foster | May 13, 2016
    [Guest post from Neal Linkon, Director, Digital Engagement at Children's Hospital of Wisconsin, who will be speaking with Kathy Divis, President, Greystone.Net, at #HMPS16 in Chicago on May 24.] If you are like most hospitals and health systems, half of your audience uses a browser that you might not be fully accounting for. What’s even more

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  • Does Your Organization Need a New CMS?

    by Sara Foster | Apr 28, 2016
    Your organization went through a CMS selection process a few years ago. All things considered, your system is handling your needs pretty well. So, is now the time to think about updating your system? Maybe. Technology continues to develop rapidly, which necessitates the need to update and change digital strategies to meet the demands of new tech

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  • NOMAM (aka No More Average Marketing!) - A Keynote Presentation from #HCIC15

    by Sara Foster | Apr 12, 2016
    In this informative and highly-entertaining keynote session, Larry Bailin - author and CEO of Single Throw Digital Marketing – illustrated how “average” marketing is “average masquerading as acceptable.” Average results are for average businesses. Average results won’t beat the competitors. Average marketing won’t get you more customers and pati

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  • An Exclusive Interview With St. Mary’s Health About Their Success With Usability Testing

    by Sara Foster | Mar 25, 2016
    You’ve spent a lot of time, effort and resources redesigning your hospital Website. You’ve launched the new site and it looks awesome. However, when you look at the metrics, they’re not as impressive as you had hoped. What went wrong? If you didn’t conduct a hospital Website usability testing prior to launching the new site, now is a good time t

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  • 3 Trends to Keep Your Call Center Relevant

    by Kathy Divis | Mar 09, 2016
    In today’s technology-centered era, it is easy to lose focus on a well-functioning call center. But to ensure your call center remains fresh and relevant and drives caller and patient satisfaction, consider: Explaining and teaching with a human touch: Video is everywhere these days – including the call center. Video makes face-to-face conta

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  • CMS Trends for 2016

    by Sara Foster | Feb 24, 2016
    Like many people and organizations, we’ve been talking about content management systems for some time now. While the basic concept of using a specific platform to manage an organization’s online and digital content has not changed a lot over time, the capabilities and capacity of such systems have definitely changed. We reached out to some exper

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  • Looking Forward with Google: Mobile-Centric is Now

    by Sara Foster | Feb 12, 2016
    In 2015, the stats showed that 54% of all Web searches are done on a mobile device. This means that building a search engine strategy solely focused on your primary Website traffic is not relevant to most of your online traffic! At Greystone, we see that the healthcare digital space has caught onto the importance of Website SEO and the necessity

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  • Why “Go Red for Women”?

    by Sara Foster | Feb 05, 2016
    Those of us involved in healthcare marketing are very aware that February is Heart Month, and that today is Go Red for Women Day. Every year we plan various heart-related campaigns for our heart services. But seriously – what’s the big deal about women and wearing red?

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