Title:

The State of Digital Marketing in Healthcare in 2015

Sub Title:

Industry Perspective: Where We Are, Where We’re Headed

Abstract:

Digital marketing, a mainstay in other industries for years, is becoming more prevalent and sophisticated in healthcare, but still lags far behind the digital marketing strategies and techniques of other industries. This white paper shares the results of the first annual healthcare industry digital marketing survey jointly conducted by Greystone.Net and Klein & Partners, and sponsored by Sitecore.

It provides valuable insight for CEOs, CMOs, Web directors, digital managers and others involved in healthcare marketing to assess the current state of their organization’s digital efforts, compare themselves to their peers and look at future opportunities. The results provide interesting – and telling – data

Key Findings:
  • Marketers from health systems are more likely to believe they “own” the digital experience, brand promise and customer experience at their organization than marketers from other types of healthcare organizations.
  • Less than a quarter of survey respondents report using a marketing automation tool, which is significantly behind other industries.
  • The healthcare industry is far behind other industries in the use of digital marketing efforts.