Title:

Improving the Digital Brand Dialogue - Part 2

Sub Title:

How Digital Captive Visitors Influence Brand

Abstract:

In almost any industry, and for many reasons, businesses have “captive customers.” Healthcare is no exception. A person may be captive to a healthcare organization due to many different types of switching barriers, whether real or perceived.

This paper discusses the impact of the digital experience on a captive visitor’s overall brand perception and how gSight, an online Web experience survey and analytics tool, can help manage the digital brand experience.