Title:

The Healthcare Marketer’s Guide to Driving Growth with Personalized Website Content

Sub Title:

Personalization in Healthcare Marketing

Abstract:

It is human nature to want to be known and recognized. People want to be known by the businesses they use — not just as a number or a generic customer, but by name and/or preference. They want to feel welcomed and valued.

Personalization presents a unique opportunity for marketers to create consumer value, while simultaneously driving business results. So let’s start by clearly defining what website personalization means to hospital marketers and service line leaders.

By crafting digital content strategies that are dynamic – that are “built to fit” a consumer’s unique health needs in real-time based on buying signals derived from their digital behavior – marketers serve not as advertisers, but as trusted advisors. In the era of healthcare consumerism, their job is to help consumers cut through the noise and clutter so they can conveniently connect with the best providers and services for them.