Title:

The State of Digital Marketing in Healthcare Moving Toward 2017

Sub Title:

Industry Perspective: Where We Are, What's Changed in a Year

Abstract:

This annual report shares the results of the second annual healthcare digital marketing survey administered by Greystone.Net and Klein & Partners. It provides valuable insight for CEOs, CMOs, web and digital managers and others involved in healthcare marketing to assess the current state of their organization’s digital efforts,
look at future plans and compare themselves to their peers.

Digital marketing has become more prevalent and sophisticated in healthcare. Although the healthcare segment of marketing has not been as deeply studied regarding their use of digital marketing strategies and techniques in the past, this is changing. The results from this survey represent an effort to better understand the relationship between healthcare and digital marketing.