Title:

Improving the Digital Brand Dialogue - Part 3

Sub Title:

Does A Better Digital Experience Lead To A Better Overall Brand Experience?

Abstract:

We live in a 24/7 mobile world when it comes to engaging with—and serving—customers. More than ever, consumers use digital technology to find information about a product, or service, to buy a product and to access customer service. This means that a good portion of a customer’s brand experience is based on their digital experience.

This paper explores whether visitors’ website experiences created new feelings towards the brand or re-affirmed existing feelings, and how gSight, an online web experience survey and analytics tool, can help with managing the brand experience.