While no site is perfect, good usability testing can maximize the impact of your healthcare system or hospital's online investment
While usability can – and should – be improved over time, you need a positive user experience immediately. A positive experience can generate viral traffic (“word of mouth”) as satisfied users tell others.
Conversely, a poor user experience could mean that the user never returns -- even after improvements are made. Or worse yet, a frustrated user might tell others or assume that a bad online experience would translate into a less than satisfying patient experience.
Find out how well your site works for users through Greystone’s Healthcare and Hospital Website Usability Testing process. And more importantly, understand what needs to change to improve the online experience.