strategic-thinking-digital-healthcare

Staffing and Budget

Staffing

Hire Your Digital Team Strategically and Effectively

While there are any number of professionals you could hire at this point, building a properly resourced digital marketing team will allow you to expand your promotional and engagement efforts to help funnel business to hospital services and physicians.

Greystone.Net can help analyze your existing web organizational structure and staffing resources and then use that information to build a recommendation and rationale for an efficient organization structure and the staff resources needed to match departmental priorities with organizational business goals.

We can help determine if additional staff positions are needed, develop an appropriate reporting and management system and develop a phased approach to onboarding new hires or reallocating existing employees. Once a plan has been developed and vetted, we can present the results to your executive team and build a case for the resource recommendations.

The Greystone.Net team has years of experience working directly with executive teams to develop an effective web and digital marketing structure. We can help you handcraft a staffing solution structure to meet your needs.

 

Hospital Digital Budgets

Over the last few years, the healthcare industry has undergone several definitive changes -- from regulatory and compliance crackdowns to healthcare reform and the adoption of the Affordable Care Act.

In a sense, everything has changed. But many institutions have been slow to catch on to these changes, specifically when it comes to digital marketing. Greystone.Net can help with increasing your budget so you can have an opportunity to outshine your competition.

We have had great success getting hospital eHealth budgets approved during our 20 years of working with hospitals and healthcare systems. The company’s staff understand that without a solid budget, you can easily lose sight of your digital goals and lose business to competitors if money is not spent wisely. We can help in the following ways:

Organize and consolidate your digital budget into one focused document.

Create a solid plan on how you spend that money according to your digital goals. We help you allocate your budget to the proper tools and the marketing channels that are the most effective for your organization.

Analyze the plan and make adjustments according to the final budget approval from senior executives. This success will allow you the opportunity to explore different strategies to find the best solutions for your business goals.

Governance

Ensure That Your Strategic Plan is Properly Executed

Securing leadership support and buy-in is no small task. This typically includes setting up a steering committee to monitor, guide and report on internet developments and utilization. Greystone.Net helps to develop the purposes of this committee and its members. This committee helps the organization to monitor and task manage the implementation of the digital plan, passes policies and procedures, reviews reports and implements adjustments to the plan and resolves conflicts or any other internet-related issues.

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