Leadership

Kathy has helped to pioneer the establishment of a variety of effective marketing programs, including the growth of call centers within the healthcare industry. Integrating the Web with the call center is a special expertise Kathy has developed as one of the founding partners of Greystone.Net. Her early, groundbreaking efforts to integrate call center functions have contributed greatly to the advancement of telephony strategies in healthcare. Formerly the Director of Marketing for the Emory University Health Care System in Atlanta, Kathy has held similar positions at the University of Pennsylvania Medical Center in Philadelphia and the University of Alabama Medical Center in Birmingham. She was named the Young Marketer of the Year by The Alliance for Healthcare Strategy and Marketing in 1998, an award honoring innovative marketers under the age of 40.

Mike has helped over 75 healthcare organizations develop Internet-related strategic plans. Approximately two decades of experience in the healthcare industry qualified Mike to assume this major role with clients in developing the planning process, as well as overseeing the design and deployment of Web sites and collateral marketing materials. Before joining Greystone.Net, Mike was the Director of Database Management and Research for Emory University Health Care System in Atlanta. He has also assumed marketing and planning responsibilities for the National Office of the American Cancer Society (ACS) in Atlanta and St. Vincent Medical Center in Toledo, Ohio. Mike's leadership in strategic consulting has helped to build Greystone.Net's pre-eminence in this specialized field.

Possessing a penchant for innovation, development, leadership and an entrepreneurial spirit, Chris brings over 20 years of experience to Greystone.Net. Prior to joining Greystone.Net, Chris was Vice President of Web Products and Services for CareTech Solutions, Inc., overseeing the development, management and sales of web enabled solutions for healthcare. During Chris' tenure, many of the firms' hospital and healthcare clients regularly won eHealthcare Leadership Awards, the Web Marketing Associations' WebAwards, and the AHA's Hospital and Health Network's Most Wired Hospital Awards for their institutions through the combination of their vision in collaboration with Chris and his team. Preceding this, Chris was President of Sv3 Media Group, an Internet and software development firm specializing in high end multimedia solutions. Through Chris' leadership Sv3 became one of the first firms to stream live media over the Internet. In addition Chris cultivated an interest for connectivity in healthcare while at Sv3, an outcome of which was a new medical software company that became one of the early integrators of Web based communications tools for patient and physician connectivity. Chris is a graduate of Oakland University in Rochester, MI, and was honored as the university's 2001 Alumnus of the Year. He looks forward to continuing healthcare internet innovation at Greystone.Net.

Lisa is Senior Director of Strategic Operations at Greystone.Net. With over twenty-years of industry experience, Lisa brings a broad skillset to Greystone including strategic and tactical planning, business management and development and operational process integration. Prior to joining Greystone.Net, Lisa held various leadership positions with Web software, information technology and communications services firms including CareTech Solutions, Ameritech and Electronic Data Systems. Lisa holds both a Bachelor of Science in Business Administration and an M.B.A. from Central Michigan University.

Eric has worked in the graphic design field for nearly a decade and is Creative Services Director for Greystone.Net. He is accomplished in both Web site design and development, and draws on his creative skills and technical experience to prepare and maintain consumer-friendly, fully functional Web sites for Greystone.Net clients. Before joining Greystone.Net, Eric designed and developed Web sites for clients of Kaplan Communications and Pangaea Technologies, both based in Atlanta. While at Kaplan, Eric developed over 200 Web sites for the BellSouth RealPages.com. In addition to Web site development, Eric oversees the design of marketing/promotional materials used in print and online mediums. He is well-versed in the use of software programs such as Dreamweaver, PhotoShop, Quark, InDesign, Director, ImageReady, Flash, Fireworks and Illustrator.

Laura is a Healthcare Consultant at Greystone.Net focused on Internet strategic planning and Web site assessments. Prior to working at Greystone.Net, she was employed at Network Communications, Inc. (NCI) as a Business Analyst. In this position, she served as a liaison between internal and external clients in order to achieve strategic, tactical, and project goals. She was responsible for researching and gathering business rules and Web site specifications to ensure end user satisfaction. Before NCI, Laura worked as a Marketing Analyst for six years within the Internet Marketing Group of Haas Publishing Company. Laura graduated from the University of Tennessee with a Bachelor of Science in Business Administration, Marketing and earned a Master of Business Administration, with a health emphasis, from Mercer University in Atlanta, Georgia.

Farrah joined Greystone.Net as a Healthcare Consultant. She began her career as a Marketing Coordinator for a professional speaker within the technology realm. She has healthcare experience from Floyd Hospital in Rome, GA and has significant experience in the retail arena including working directly with Web operations for Home Depot and Bossmate. Farrah graduated from Berry College with a Bachelor of Science in Business Administration, Marketing.

Sherry is the Office Manager at Greystone. Her professional management experience allows her to manage a wide variety of responsibilities for Greystone.Net, and you will likely interact with Sherry, in a variety of ways, if you become a Greystone.Net client. She is a Georgia native and graduated from George State University in 1998 earning a Bachelor’s of Science in Psychology.