News & Events

Speaking Event at the 25th Annual Healthcare Marketing & Physician Strategies Summit (HMPS): Understanding Your Digital Customers

Virtual

As virtual front doors, websites can have a major impact on how people view an organization. How do consumers view hospital websites? How does a visitor’s experience impact the hospital brand and inform the digital brand experience? Examine data from website visitors across the country. Learn where the pain points are, what patients and consumers want, and steps you can take to improve the digital experience. **Session date/time TBA.**

Speakers:
Kathy Divis, President, Greystone.Net
Rob Klein, Founder & CEO, Klein & Partners
Linda MacCracken, Senior Principal, Customer Engagement, Accenture Health