News & Events

Backstage Pass Webinar: Don't Lose Your Data: Getting Ready for GA4

Virtual

The Backstage Pass Webinar for May, 2022, is Don't Lose Your Data: Getting Ready for GA4, presented by Reason One.

The official sunsetting of Google’s Universal Analytics is set for July 2023—are you prepared? The new Google Analytics 4 (GA4) promises powerful AI that gives marketers key insights to the entire user experience, but with it comes a new way of thinking about data, which means a new way of setting up your analytics. Get prepared in this webinar, where you’ll learn:

  • The key differences in how data will be collected
  • How to approach building your dashboards
  • Implementing a hybrid approach now
  • Roadmap to July 2023

Led by Reason One’s Director of Marketing and Optimization, Christy Jones, this interactive webinar will help you plan in advance for a smooth transition to GA4.