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CRM Overview

The CRM Workshop is being held at the AC Hotel by Marriott in downtown
Portland, Oregon, March 21-22, 2018.

Customer Relationship Management (CRM) is a game-changing technology with the potential to transform healthcare marketing. With CRM you can more effectively focus marketing investments on the right customers, lower the expense of patient acquisition and retention, create loyal brand advocates and track return on investment.

Whether you are thinking about purchasing a CRM system for the first time or want to select a new vendor, are muddled in the throes of implementation or aren’t getting the results you hoped for, this workshop is for you. Over 1½ days, you’ll participate in educational sessions, facilitated discussions and open dialogues.

In order to provide an intimate venue for open discussion and sharing of CRM expectations and experiences, space will be limited to 30 health system (non-vendor) participants.