Transition from MarCom to MarTech
In the last decade, marketing has transitioned from one of the least tech-dependent business functions to one of the most tech-dependent business functions. The impact of this transformation from a MarCom focus affects all aspects of an organization’s marketing structure. Things that were once a routine part of marketing efforts are now rarely done. Things that did not exist a decade ago are now de rigueur for digital efforts. As a result, the organizational structure, the skillsets needed and the resources required to support a contemporary digital presence have changed and will continue to change.
Greystone works with you to “right” your marketing structure and tool set to leverage the use of marketing technology. Let us help you prepare for this transition.