GreyMatters

The Latest Digital Marketing Articles

The Latest Hospital Digital Marketing Articles

 

 

  • The 5 Impressions Your Website Can Make

    by Sara Foster | Aug 20, 2019
    Do you ever think about your website’s impact on how visitors feel about your brand? Or how that “brand feeling” impacts their interactions with your facilities, physicians and services? Do you monitor the voice of your customers? Many times, your website is a consumer’s first brand impression of your organization and that experience can help or hinder the relationship.

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  • This Ain’t Your Daddy’s Healthcare Competition

    by Sara Foster | Aug 20, 2019
    There was a time when a hospital’s biggest competitive concern was the hospital down the street or the health system with several locations in and around its service area. But those days are long gone, now that retailers are getting into the provider space.

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  • Changes to Facebook Ads Format

    by Sara Foster | Aug 20, 2019
    Does your organization advertise on Facebook? Read about change to its ads format that affects the mobile news feed.

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  • Amazon Looks to Expand Alexa’s Use in Healthcare

    by Sara Foster | Aug 20, 2019
    As voice technology becomes more prevalent, the opportunities for businesses to leverage the technology for various purposes are growing. Healthcare is an industry where voice technology can be beneficial, so Amazon has big plans for integrating voice technology into healthcare.

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  • How Does Gen X Use Digital Devices and Perceive Advertising?

    by Sara Foster | Aug 20, 2019
    Gen X – the generation between Boomers and Millennials – has its own attributes that are partly Boomer and partly Millennial. Earlier this year, eMarketer spoke with various thought leaders on demographics to ascertain how Gen Xers use devices and their attitudes on marketing.

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  • Content Audits: 4 Questions to Ask

    by Sara Foster | Jul 18, 2019
    In this sponsored article from Coffey Communications, learn how a content audit can help give you a sense of how your content is performing, show you areas of success and offer insights for places where you could be doing better.

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  • Voice Technology Use by Consumers

    by Sara Foster | Jul 18, 2019
    As voice technology becomes second nature for personal use, consumers are starting to expect businesses to offer the same convenience for their consumer interactions. But wait – how many people are actually using voice technology in the US?

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  • Mary Meeker’s 2019 Internet Trends Report: Marketing Takeaways

    by Sara Foster | Jul 18, 2019
    The release of Mary Meeker’s annual internet trends report is always highly anticipated. This year was no different. Many of the trends Meeker identified for 2019 can be traced to 2 factors: increased competition and new regulatory barriers.

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