The Latest Digital Marketing Articles

The Latest Hospital Digital Marketing Articles



  • Are you ready for the mobile-only customer?

    by Sara Foster | May 13, 2016
    [Guest post from Neal Linkon, Director, Digital Engagement at Children's Hospital of Wisconsin, who will be speaking with Kathy Divis, President, Greystone.Net, at #HMPS16 in Chicago on May 24.] If you are like most hospitals and health systems, half of your audience uses a browser that you might not be fully accounting for. What’s even more

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  • Marketing in the New Year: Looking Ahead to 2016

    by Sara Foster | Dec 18, 2015
    As we glide through the final days of 2015 (we hope you are gliding rather than stumbling), it’s not too late to think about what’s on tap for 2016 as we plan for the soon-to-arrive new year. For the past few months, many articles have been written with predictions of the hottest marketing trends for 2016. Here are a few to consider. Search/S

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  • Do Smartphones Promote Efficiency in Healthcare?

    by Kathy Divis | Apr 29, 2014
    Smartphones are becoming more and more pervasive. We know this because:  a) we see them everywhere, and b) surveys and research tell us so. In the April 2014 edition of our GreyMatters newsletter, an article mentioned that more Smartphone users than desktop users accessed an e-commerce mobile Web site (90% vs. 78%) in June, 2013. Another article

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  • Windows 8: A Harbinger of the Future? A Tipping Point for Mobile?

    by Kathy Divis | May 17, 2013
    Last month, I talked about how mobile devices and technology are overtaking the digital landscape. An earlier AP article follows this theme in discussing the disappointing launch of Windows 8. Well, disappointing to Microsoft, if to no one else. What was supposed to be Microsoft’s answer to the burgeoning number and influence of mobile devices h

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  • The "Post PC Revolution"

    by Kathy Divis | Mar 20, 2013
    The future is here. Those hand-held devices that have been wished for, written about for decades and portrayed in movies and on TV (think Star Trek, for example) are here. And not only are they here, they’re usurping the PC in rapid order. MoovWeb recently released a Post-PC Infographic that describes a so-called “Post-PC Revolution,” which has

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  • Are You Ready for 2013’s Mega-Trends?

    by Kathy Divis | Feb 20, 2013
    It’s hard to believe that we are already nearing the end of February. As your organization continues to plan and implement this year's marketing and digital strategies, there are some “mega-trends” to keep in mind. Some may even signal a need to tweak your strategy. In a recent video from the Deloitte Center for Health Solutions, Paul Keckley ex

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  • Making 2013 the Best Year Yet

    by Kathy Divis | Jan 18, 2013
    Here we are: mid-January 2013. The holiday decorations have been taken down and stored away for another year, winter vacation is over, the kids are back in school and most of us are back to our regular routines. As we plow back into our work, what will be driving your digital strategy this year? One thing is for sure: mobile continues to rise to

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  • The Next Generation Call Center

    by Kathy Divis | Jun 19, 2012
    Tomorrow I head to Philadelphia to participate in an annual event on healthcare call centers (the 24th Annual Healthcare Call Center Conference). It is a conference I love participating in because it gives me a chance to catch up with long-term colleagues and to find out what is new in the industry. It's also a chance to spend time with a subjec

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