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Dec 15, 2023
Google is starting to get some search engine competition, and one of those competitors is TikTok.
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Feb 12, 2016
In 2015, the stats showed that 54% of all Web searches are done on a mobile device. This means that building a search engine strategy solely focused on your primary Website traffic is not relevant to most of your online traffic!
At Greystone, we see that the healthcare digital space has caught onto the importance of Website SEO and the necessity
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Dec 18, 2015
As we glide through the final days of 2015 (we hope you are gliding rather than stumbling), it’s not too late to think about what’s on tap for 2016 as we plan for the soon-to-arrive new year.
For the past few months, many articles have been written with predictions of the hottest marketing trends for 2016. Here are a few to consider.
Search/S
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May 09, 2012
Two days just wasn’t enough time to cover the number of compelling and thought provoking topics the OpenSpace group brought to the table. One big take away for me was recognizing the pace at which our industry is maturing. Whether you support a stand-alone hospital, health system or academic medical center, there is no shortage of Web initiatives.
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Jun 08, 2010
“I don’t really pay attention to our top search terms,” says one of my customers, a marketing analyst at a prestigious academic medical center. “They are mostly just a variation of our hospital’s name.” For a lot of analysts at hospitals and health systems, especially those cursed with having an easily misspelled name, I can understand why they fee
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May 03, 2010
Greystone is pleased to announce the results of our recent survey on hospital/ health system Web budgets. We sent the survey invitation to more than 100 healthcare marketers, and received responses from 65. (please note: Greystone’s research panel is made up of hospitals or health care systems with at least one FTE dedicated to the Web, and member
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Mar 10, 2009
With 185 hospitals using one form of social media or another, I’d say healthcare has clearly gotten the message. But I worry a bit about some of what I’m seeing out there. Let’s just say there’s evidence aplenty that while many have dipped their toes in the waters of social media, few have a real plan in place.
So here are five signs that being
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