The Latest Digital Marketing Articles


The Latest Healthcare Digital Marketing Articles



  • Are You Taking Advantage of Free?

    by Laura Clemons | Oct 19, 2011
    Free is good, especially when it comes to marketing your hospital or health system. So you jump in with free opportunities to display your brand through social media such as Facebook, LinkedIn, and Twitter; then you start a blog and then all of a sudden, it doesn’t feel so free anymore. In fact, social media-based marketing costs real money. Gra

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  • Are QR Codes relevant for YOUR mobile strategy?

    by Farrah Hunt-Thompson | Oct 05, 2011
    The conversation continues about QR codes. According to Mobio™, QR barcode scanning in North America grew 1200% in the last half of last year. Quick response codes already make sense with consumer products for purchase information, competitive pricing information, coupons or discounts, but how are they relevant for healthcare? Relevance is the key

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  • Time to Blog?

    by Farrah Hunt-Thompson | Sep 23, 2010
    To do list: Work on client Web site assessment report Complete Web site grade cards for client Complete client Internet business plan Work on client survey questions Work on client SEO project Follow-up on Healthcare Internet Conference BLOG!!! These are just a FEW of my “to do” list items for one day! I’m sure you too have a lis

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  • Everyday Ideas

    by Farrah Hunt-Thompson | Apr 23, 2010
    It seems, especially in health care, that we tend to get wrapped up in our day-to-day duties and the brainstorming and creativity of promoting our organizations online gets lost along the way. That’s why I feel it’s important to keep our eyes open in our everyday life and experiences, and draw ideas from places other than competitors and peers heal

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  • Shutting Down Social Media? An Enlightened Point of View

    by Greystone Administrator | Oct 19, 2009
    I’ve often touted Paul Levy’s “Running a Hospital” blog as the best in the business, and last week he cemented that position IMHO with his post on blocking social media. We’ve written about that before, but Levy offers the highly credible point of view of a hospital CEO. We argued in our post back in early September that social media constitutes

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  • Blocking Basic Communication

    by Greystone Administrator | Sep 09, 2009
    When I was trying to convince doctors at my last place of employment that allowing secure messaging from existing patients was a good idea, I heard more than once that it would be the “end of modern medicine as we know it.” One of our physician champions found a reference that I’ve never been able to relocate that quoted doctors saying the same thi

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  • Social Media: It’s Not Like the Weather

    by Greystone Administrator | Aug 17, 2009
    You know the old saying, “everybody talks about the weather, but nobody does anything about it”? Social media is not like that. Yes, everybody is talking about it, or so it seems. But many are actually doing something about it. But many still have a lot of questions. That’s why I was asked to give a social media presentation to a large health sy

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  • Throw Them Out of the Party

    by Greystone Administrator | Aug 10, 2009
    It’s barbeque season, and there are few things I like better than a good barbeque. But what happens if you are at a neighborhood barbeque and you realize a group of neighbors is talking about your hospital or health system.  What do you do? As best as I can figure it, you have four options: Walk away and ignore it. Mosey on over and see if

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