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The Latest Hospital Digital Marketing Articles

GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Mobile Ad Spending Increased in 2020 Due to Pandemic’s Increase in Mobile Engagement

by Sara Foster | Jan 21, 2021

It’s no surprise that mobile engagement increased during the global pandemic. But a recent report found that marketers responded quickly to increased mobile engagement by investing more in mobile adsphoto of a person using a smartphone while working on a laptop keyboard

The report from App Annie revealed a 26% year-on-year increase in 2020, with a spend of $240 billion. Other findings in the report include:

  • Ad placements on mobile platforms in the US increased by 95% YoY.
  • Interstitials saw the greatest growth of the various ad formats. Mobile video ads increased somewhat but lost ground overall due to pandemic-related production issues and economic pressures. This indicates that advertisers are looking for less expensive ways to show their ads during a tight financial period.
  • Mobile transactions increased 20% YoY as consumers spent $143 billion on mobile apps. App Annie predicts this trend will continue in 2021 with a mobile ad spend of $290 billion.
  • Influencer partnerships have grown.
  • Gaming apps have gained ground, with a 28% audience growth since last March.
  • Social media grew at a rate of 325% YoY in 2020. TikTok was the most downloaded app in 2020 and should reach 1.2 billion monthly active users in 2021.
  • Mobile growth occurred across all age groups, not just younger groups, as Gen X and boomers spent 30% more time on mobile apps in 2020.
  • HealthCare Digital Marketing
  • mobile planning
  • mobile strategy

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