GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.
It’s no surprise that mobile engagement increased during the global pandemic. But a recent report found that marketers responded quickly to increased mobile engagement by investing more in mobile ads.
The report from App Annie revealed a 26% year-on-year increase in 2020, with a spend of $240 billion. Other findings in the report include:
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