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  • IN MEMORIUM John A. Eudes 1947-2011

    by Greystone Administrator | Feb 16, 2011
    It is with immense sadness that we announce the passing of John A. Eudes, after a courageous battle with cancer. John was an innovative leader in healthcare marketing, a Greystone.Net founder and the chief architect of the Annual Healthcare Internet Conference, now in its 15th year. He was a mentor to many in this industry, a change agent with an e

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  • Make It Snow

    by Greystone Administrator | Feb 14, 2011
    Ok, so Kathy Divis said some very nice things in her New Year’s blog post about me joining the Greystone team. I thank her for that and want everyone to know I feel just as fortunate to be a part of such a great organization and an incredible group of people. From the very first day I met John Eudes, many years ago, I had this feeling that we may w

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  • The link between transparency and privacy

    by Greystone Administrator | May 17, 2010
    Lately I've been thinking quite a lot about transparency in the online world. Transparency is, after all, one of the basic tenets of social media. You must be transparent to remain credible when it comes to social media. That's been taught to all of us as we've jumped into the social media world. When social media first started on the scene, th

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  • Consumers Open to Brand Messages in Social Media

    by Greystone Administrator | Nov 13, 2009
    I don’t know if that’s really news, but sometimes you need the data to back up what you know to be true. In this case, a presentation today at Ad:Tech will report the results of a joint study by Performics, the marketing arm of Publicis Groupe's VivaKi Nerve Center, and ROI Research, an analytics and technology firm. Just one glimpse of the resu

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  • Conviction Without Rigor

    by Greystone Administrator | Oct 15, 2009
    With all due apologies to McGeorge Bundy, considered by many to be one of the architects of the Vietnam War, I’m struck by the fourth of his lessons learned from the book “Lessons in Disaster: McGeorge Bundy and the Path to War in Vietnam”: Conviction without rigor is a strategy for disaster. Bundy’s point is that having strong beliefs alone

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  • Blocking Basic Communication

    by Greystone Administrator | Sep 09, 2009
    When I was trying to convince doctors at my last place of employment that allowing secure messaging from existing patients was a good idea, I heard more than once that it would be the “end of modern medicine as we know it.” One of our physician champions found a reference that I’ve never been able to relocate that quoted doctors saying the same thi

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  • Five Signs You Need a Strategy For Social Media

    by Greystone Administrator | Mar 10, 2009
    With 185 hospitals using one form of social media or another, I’d say healthcare has clearly gotten the message. But I worry a bit about some of what I’m seeing out there. Let’s just say there’s evidence aplenty that while many have dipped their toes in the waters of social media, few have a real plan in place. So here are five signs that being

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  • "They went and made a better idiot"

    by Greystone Administrator | Jan 22, 2009
    You’ve probably heard the old adage that as soon as you make your Web site “idiot proof” they’ll go and make a better idiot. No offense intended to any user of any Web site, but people do the most amazing things. I’m in the midst of user testing for a client, and again I’m seeing people do things that I never would have expected. Here are some o

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