If your organization’s marketing strategy includes video and audio, a new media collaboration may help with targeting your audience for these productions.

Fox Networks Group and iHeartMedia have announced a partnership intended to compete against the advertising power of Facebook and Google. The viewer data from Fox and the listener data from iHeartMedia will be combined to identify specific segments of consumers, then reach out to the targeted segments via Fox’s TV and digital platforms and the radio and streaming platforms of iheartMedia. The new entity providing this service is called Smart A/V Audiences.

According to spokespeople from both companies, Smart A/V Audiences will provide marketers with integrated data solutions that will allow for seamless specific targeting across radio, TV and digital in any location where these media are used. The new endeavor will have the ability to precision target at massive scale based on everything from consumer passions for music, sports and programming to sentiments, moments and locations, creating more relevance and better context for results than ever before in broadcast advertising.

Smart A/V Audiences is one of several instances of recent media company collaborations brought about to use their combined resources to provide better targeted advertising. While data will be shared between the two entities, ads will be sold to marketers by each company separately.