Many hospitals and health systems are leveraging CRM to enhance and improve their digital marketing and communications strategies. The Greystone/Klein & Partners 2018 Digital Marketing Report showed that almost 60% of hospitals and health systems have a CRM and an additional 10% planned to get one in 2019.

But most organizations struggle with CRM implementation and/or measuring outcomes. Educational sessions, case studies and networking can be very helpful to those who are seeking answers and looking for solutions. And it's one of the many reasons HCIC can be so valuable to your digital marketing team. At this year's conference we have over a dozen sessions that either directly focus on CRM or indirectly include examples from successful CRM implementation. In the exhibit hall, you will find nearly every major CRM vendor in the healthcare space. You'll have several opportunities to spend time learning about their products, meeting their teams and even networking with their clients.

HCIC also offers a pre-conference event, Let's Talk, on Sunday afternoon, November 3, featuring speakers from Salesforce, Valassis, IU Health, LCMC Health, Beth Israel Lahey Health, Baptist Health South Florida, and more, including experts from inside and outside healthcare. The Let's Talk faculty will share their knowledge and experiences on how to achieve, monitor, document and share the successes of your digital marketing and CRM programs, especially as you look forward to the changing world and focus on building better customer relationships. If you are coming to HCIC and are interested in attending Let's Talk, you can sign up here.

Whether you are attending the Let's Talk event, attending a CRM session, visiting with CRM vendors, or networking with colleagues, HCIC is a place where you can get answers, examples, and ongoing connections related to CRM.