The Latest Digital Marketing Articles

The Latest Hospital Digital Marketing Articles

GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

UMD, Facebook Collaborate on Social Data Science Center

by Sara Foster | Sep 21, 2020

A new program at the University of Maryland is poised to provide social data that can impact healthcare, government and policy. image depicting data being aggregated into a computer program

The Social Data Science Center will be supported by Facebook for its first three years. The center will assist researchers with accessing, analyzing and applying social science data by using survey methods, measurement, information management, data visualization and analytics.

One area of focus for the center is using a public survey tool to address the COVID-19 pandemic in collaboration with other universities. Using survey data plus data on symptomatic US residents from Facebook, the center hopes to predict coronavirus hot spots in the US and globally. The center is also building COVID-19 dashboards and additional visual data platforms. 
  • data
  • social media policy
  • social behavior