Kathy Divis
  • 2017: New Year, New Marketing Trends - Part 2

    Jan 19, 2017
    Part 2 of an article on 2017 marketing trends.

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  • 2017: New Year, New Marketing Trends - Part 1

    Jan 17, 2017
    Here are some areas where we, at Greystone, agree with what a select group of marketers think will be important related to content and channels for 2017.

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  • 3 Trends to Keep Your Call Center Relevant

    Mar 09, 2016
    In today’s technology-centered era, it is easy to lose focus on a well-functioning call center. But to ensure your call center remains fresh and relevant and drives caller and patient satisfaction, consider: Explaining and teaching with a human touch: Video is everywhere these days – including the call center. Video makes face-to-face conta

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  • The Call Center: Sounding a Death Knell or Seeking a New Identity? Part 3: Adapting to New Uses

    Oct 12, 2015
    In the previous two installments of this blog series, we looked at where call centers began and how they have evolved up until the present time, as well as at some predictions about the call center of the future. In this last installment, we’ll discuss some new uses for the call center. Healthcare has undergone tremendous change over the past se

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  • The Call Center: Sounding a Death Knell or Seeking a New Identity? Part 1: Where We’ve Been, Where We’re Going

    Aug 10, 2015
    For some time now, there have been rumors of the demise of the healthcare call center.   In fact, 15 years ago, CRM Magazine published an article titled “Death of the Call Center,” in which it proclaimed, “The call center as we know it is dead.” Since that time, other articles with similarly-morbid titles have been written about the “deat

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  • Are You Ready for the CRM of 2020?

    Jun 28, 2015
    A new online article from The Next Web discusses features that are sure to be found in upcoming versions of CRM systems. It talks about some really cool features -- like holograms, augmented reality, huge data and virtual assistants -- all becoming a part of the CRM system of the near future.   Is your organization ready for this leap? O

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  • The Internet of Things: The Future is Here (Almost)

    May 29, 2015
    Recently, there has been an Xfinity ad for broadband Internet service playing on a local radio station, in which a woman bemoans the lack of Internet bandwidth in her home because there are so many connected devices being used. “I think even the coffee maker is online,” she wails. At first, that line made me shake my head just a bit. Seriously?

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  • Get Your Social Media Strategy Ready for 2015

    Dec 19, 2014
    It’s getting late in December as we slide down the fast track to 2015. Thanksgiving, Christmas, New Year’s Day – they all fly by so quickly! Along with everything else you’re doing to wind down 2014, you should take a few minutes to consider your social marketing strategy for 2015. Even if you have a social media plan in place, it’s a good idea

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