Kathy Divis

Still Time to Register for This Week's Backstage Pass Webinar on Analytics

by Kathy Divis | Aug 14, 2013
Backstage PassIf you haven’t already signed up for this week’s HCIC: Backstage Pass presentation to be held on Thursday, August 15th, there's still time, but you’ll want to sign up today! At Noon CDT on Thursday, Joe Ebeling and Cesar Paredes, both from Barnes-Jewish Hospital in St. Louis, Missouri, will speak on the topic of “Google Analytics: Beyond PageViews and Visits.” Together, Joe and Cesar will share their insights on the renewed focus on measurement and the power of Web analytics. The session, which will run until 1:15 p.m., is being presented as part of this year’s Webinar series. Hear how Barnes-Jewish Hospital developed new processes to measure the effectiveness of everything from social media to traditional advertising. Learn the tips and tricks that helped the marketing team educate leadership and make smarter decisions. Find out how to use Google Analytics and other free tools to segment Web site visitors, attribute ROI to campaigns and create goals to track the metrics that matter most. Each Backstage Pass session is $95. After you sign up, all you need to do is mark your calendar, get an Internet connection and a comfortable chair and sit back and learn. And if your plans should change after you register, don’t worry – you can get a recorded copy of the live session within a week of the original presentation. Register now for this week’s session, as well as the remaining  session. And don’t forget the last presentation of the 2013 Webinar series on September 18th: “Managing Your Online Listings and Reputation. Why It’s a Mess. What You Can Do About It,” presented by Shana Rieger of Inova Health System and David Siegel, Everyday Health.    
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