Kathy Divis
  • What’s a CMO to Do?  (Part 3 of a Series)

    Oct 20, 2014
    In parts 1 & 2 of this blog series, we discussed the potential merging of the roles of the CMO and CIO into a Chief Digital Officer (CDO) role and the factors driving this change. Let’s now look at strategies a CMO can use to accommodate a changing role. As digital technology continues to advance and improve, it’s imperative for the CMO to s

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  • Coming to SHSMD14?

    Oct 11, 2014
    If you are coming to San Diego this weekend for the SHSMD annual conference, stop by booth 421 and say hello to your Greystone friends and colleagues. We'll be there and would love to see you. And, if you have a few minutes, we'll buy you a cup of coffee. Also, don't miss my presentation with Kelly Faley, VP of Web Strategy & Customer Contac

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  • Five Sundays From Now: Insights 2014

    Sep 28, 2014
    [caption id="attachment_1783" align="alignright" width="300"] Sonora Desert - Arizona[/caption] It won’t be long before we head to Scottsdale, Arizona for the the 18th Annual Healthcare Internet Conference at the Westin Kierland Resort & Spa. In fact, our annual client conference begins on Sunday afternoon, November 2nd and that's only five

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  • Factors Influencing Emergence of the CDO Role (Part 2 of a Series)

    Aug 29, 2014
    In the first of this series, we talked about how the roles of the CMO and CIO/CTO are converging with (and sometimes into) the role of the Chief Digital Officer (CDO). Now, let’s look at what’s driving this role merger. A primary driver of the emergence of the CDO role is, of course, the move to digital transformation. With the number of mobile

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  • CMO + CIO = CDO? (Part 1 of a 3 Part Series)

    Aug 12, 2014
    Over the past couple of years, there’s been a lot of attention paid to the emergence of a new position in the C-suite:  the Chief Digital Officer (CDO). As digital technology continues to advance and become ingrained in marketing strategy, the roles and responsibilities of marketing and tech are rapidly converging. Executive search firm Heidrich

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  • The Brochure is Ready! The 18th Annual Healthcare Internet Conference

    Jul 01, 2014
    Good news! The programming is now complete for the 18th Annual Healthcare Internet Conference and a full schedule of events can be found at, where you can also view the full conference brochure. This year, the conference will be held at the Westin Kierland in Scottsdale, Arizona from November 3-5, 2014. The conference will featu

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  • Do Smartphones Promote Efficiency in Healthcare?

    Apr 29, 2014
    Smartphones are becoming more and more pervasive. We know this because:  a) we see them everywhere, and b) surveys and research tell us so. In the April 2014 edition of our GreyMatters newsletter, an article mentioned that more Smartphone users than desktop users accessed an e-commerce mobile Web site (90% vs. 78%) in June, 2013. Another article

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  • Spring Cleaning: It May Involve More Than Just Your House

    Mar 27, 2014
    Good gracious, we’ve had a lousy winter! I can’t recall ever being so happy for the first day of spring to arrive. As the weather warms up and the trees and flowers start to bloom, many of us start thinking about that old traditional rite of spring: that's right, spring cleaning. Although spring cleaning is hard work, there’s nothing I like m

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