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Kathy Divis
 
  • Spring Cleaning: It May Involve More Than Just Your House

    by Kathy Divis | Mar 27, 2014
    Good gracious, we’ve had a lousy winter! I can’t recall ever being so happy for the first day of spring to arrive. As the weather warms up and the trees and flowers start to bloom, many of us start thinking about that old traditional rite of spring: that's right, spring cleaning. Although spring cleaning is hard work, there’s nothing I like m

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  • Extreme Winter Offers Example of Big Data Use

    by Kathy Divis | Jan 30, 2014
    Brrr, it’s cold!!! For most of us in the US, and definitely for us in Atlanta this week, we’ve had a lot of extreme weather conditions so far this winter. Spring simply can’t get here fast enough. But other than sharing a personal observation, how does that relate to healthcare marketing? In an article on big data, David Meerman Scott, one of th

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  • It’s a Wrap - The 17th Annual HCIC Is Now In The Books

    by Kathy Divis | Nov 14, 2013
    It’s hard to believe that we’ve already been home from  New Orleans for a week and that the 17th Annual Healthcare Internet Conference is "in the books." We had so many attendees and exhibitors tell us this was our best conference yet, and we hope that is true and that you agree. Here are a few highlights that stuck with us during the week:

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  • Counting Down to the 2013 Greystone.Net/Krames StayWell Client Conference

    by Kathy Divis | Oct 10, 2013
    It won’t be long before we head to New Orleans for the 17th Annual Healthcare Internet Conference at the New Orleans Marriott, starting on November 4th. If you’re a client of Greystone.Net and/or Krames StayWell, we hope you’re planning to arrive in NOLA a day early for the annual Greystone.Net/Krames StayWell Client Conference. The client confe

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  • Still Time to Register for This Week's Backstage Pass Webinar on Analytics

    by Kathy Divis | Aug 14, 2013
    If you haven’t already signed up for this week’s HCIC: Backstage Pass presentation to be held on Thursday, August 15th, there's still time, but you’ll want to sign up today! At Noon CDT on Thursday, Joe Ebeling and Cesar Paredes, both from Barnes-Jewish Hospital in St. Louis, Missouri, will speak on the topic of “Google Analytics: Beyond PageVie

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  • Brochure for 17th Annual Healthcare Internet Conference Now Available!

    by Kathy Divis | Jul 16, 2013
    The Web site for the 17th Annual Healthcare Web site is now available at www.hcic.net, where you can also view the full conference brochure. This year, the conference will be held at the New Orleans Marriott on November 4-6, 2013. The conference will feature 48 concurrent educational sessions in six tracks: Strategy Development Web Solutio

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  • HCIC: Backstage Pass Webinar Series Continues This Week

    by Kathy Divis | Jun 17, 2013
    If you haven’t already signed up for this week’s HCIC: Backstage Pass presentation to be held on Wednesday, June 19th, you’ll want to be sure to sign up today! At 12 noon CDT, Christine Bon, Senior Web Specialist and Jonathan Fine, Director, Web Services at Advocate Health Care in Oak Brook, IL, will speak on the social media topic, "Marketing Phys

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  • The Re-Imagined (Digital) Call Center

    by Kathy Divis | Jun 04, 2013
    We’ve been talking a lot lately about the rise of mobile technology and the implications of continual evolution of digital and mobile technology. We’ve discussed the impact of this evolution on our marketing strategies. We’ve also looked at the evolution of the healthcare consumer as it relates to changing technology. One topic that, while i

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