More than likely, your organization has a Twitter presence to some extent or another. Many healthcare organizations are very active with the platform. But even those organizations may not be getting as much out of their efforts as they could. If only there were some tools that could help…
Well, you’re in luck! Here are six Twitter tools you may not be aware of that can enhance your efforts on the platform.
- How to find old Tweets. Did you know Twitter only shows your last 3,200 Tweets in your timeline? Sometimes you have a need to locate an
old Tweet. If you’re looking for a Tweet older than the past 3,200, there is a way to find them. You can filter older Tweets by date using this search command in the Twitter search bar: from:[your Twitter @handle] since:[insert date range]. As example, let’s say you want to find Tweets from a campaign your organization ran in February of 2014, and you work at Citizen’s Hospital (@CitizensHospital). Your search command would be: from:@CitizensHospital since: 2014-02-01 until:2014-02-28
- How did that Tweet perform? You can get information quickly about how an individual Tweet performed by looking at the Tweet Activity, which can be found by clicking on the “View Tweet activity” icon beneath the Tweet. This will give you data about the number of impressions and total engagements, along with a breakdown of the various interactions (likes, retweets, replies, etc.).
- Promoted Tweets. Through the “View Tweet activity” icon discussed above, you can also promote a Tweet. If you have a Tweet that’s performing especially well with a message you’re trying to promote, paying to promote that Tweet can pay off, as the cost per click for top-performing posts can be low. You can find all your top-performing Tweets in the Analytics section.
- Get valuable insights about your Twitter audience. The Analytics section of Twitter offers demographic information about your followers, such as:
-
Gender
- Interests
- Occupation
- Household income
- Net worth
- Marital status
- Education
- Consumer buying styles
- Mobile carrier provider
- Home ownership status
Knowing this type of information can help you to create messages that resonate with your followers.
- Do a deeper data analysis by downloading your data. There is an “Export Data” button located in the Analytics section under the “Tweets” tab. You’ll be better able to look at your data in this format.
- Twitter Moments. If you’re not aware of Twitter Moments, it’s a type of slideshow collection of Tweets about a particular topic you can use to tell a story. This feature is currently available only in the Desktop version of Twitter. This is an option if you’d like to collect all your Tweets about a particular topic or event in one location. You can include related Tweets from others in addition to your own Tweets.