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Laura Clemons
 
  • News Feed Changes From Facebook -- And How You Can Adapt

    by Laura Clemons | Aug 08, 2018
    Just when you think you’ve got your Facebook strategy figured out, they go and make yet another change to the news feed. How will the latest Facebook news feed change affect your organization? And what can you do about it?

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  • What Types of Content Do Different Age Groups Prefer?

    by Laura Clemons | Aug 08, 2018
    A recent survey provides some insight into the types of content preferred by various age groups. It turns out that there are some significant differences among age groups that marketers need to be aware of.

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  • 3 “Musts” for Improved Customer Service in 2018

    by Laura Clemons | Aug 08, 2018
    As the customer journey becomes more and more intertwined with social media, marketers are working to focus more on customer retention. The 2017-2018 Garner CMO Spend Survey found that marketers will devote more effort on existing customers and that existing customers will soon be the primary focus for marketers.

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  • Do You Know About These 6 Super Twitter Tricks?

    by Laura Clemons | Aug 08, 2018
    More than likely, your organization has a Twitter presence to some extent or another. Many healthcare organizations are very active with the platform. But even those organizations may not be getting as much out of their efforts as they could. If only there were some tools that could help…

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  • Augmented Reality Use in Pediatrics

    by Laura Clemons | Aug 08, 2018
    Augmented reality (AR) is a newer technology that is becoming more prominent as the technology evolves. One example of AR use in healthcare comes from a pediatric hospital in the UK.

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  • User-Generated Content and Social Media Influence

    by Laura Clemons | Aug 08, 2018
    A recent report on social media research reinforces the effect of personal updates on social media have on purchasing decisions.

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  • Alexa Will Hear You Now

    by Laura Clemons | Aug 08, 2018
    Voice is a more natural way of engaging with technology. And a more conversational style is more natural in healthcare settings. Patients have a strong need to be heard and voice can help patients to feel cared for with empathy.

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  • How to Spend Smarter on PPC Campaigns

    by Laura Clemons | Mar 29, 2018
    At one point in time, Norton Healthcare had more than 8,000 keyword search terms for their PPC campaigns. This was driving Christy Belden nuts. As the Director of Digital Media, she inherited this “behemoth” of keywords. “All these keywords were really broadly focused,” Belden says. “And we were beholden to our stakeholders. They’d say, ‘I want another hundred keywords for my service line,’ and we’d do it for them. We didn’t have a clear path to conversion for these keywords, either.”

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