A recent survey provides some insight into the types of content preferred by various age groups. It turns out that there are some significant differences among age groups that marketers need to be aware of.

As the customer journey becomes more and more intertwined with social media, marketers are working to focus more on customer retention. The 2017-2018 Garner CMO Spend Survey found that marketers will devote more effort on existing customers and that existing customers will soon be the primary focus for marketers.

More than likely, your organization has a Twitter presence to some extent or another. Many healthcare organizations are very active with the platform. But even those organizations may not be getting as much out of their efforts as they could. If only there were some tools that could help…

Augmented reality (AR) is a newer technology that is becoming more prominent as the technology evolves. One example of AR use in healthcare comes from a pediatric hospital in the UK.

A recent report on social media research reinforces the effect of personal updates on social media have on purchasing decisions.

Voice is a more natural way of engaging with technology. And a more conversational style is more natural in healthcare settings. Patients have a strong need to be heard and voice can help patients to feel cared for with empathy.

At one point in time, Norton Healthcare had more than 8,000 keyword search terms for their PPC campaigns. This was driving Christy Belden nuts. As the Director of Digital Media, she inherited this “behemoth” of keywords. “All these keywords were really broadly focused,” Belden says. “And we were beholden to our stakeholders. They’d say, ‘I want another hundred keywords for my service line,’ and we’d do it for them. We didn’t have a clear path to conversion for these keywords, either.”

We’re in the age of the electronic health record. But we’re also in the age of cyberattacks, hackers and ransomware.