GreyMatters

The Latest Digital Marketing Articles

The Latest Healthcare Digital Marketing Articles

 

 

  • Educating Patients Via Social Media

    by Laura Clemons | Aug 09, 2018
    Patients want health information and they have many options for getting it. If you provide the information they’re seeking, that can help to connect your organization with patients. Everyone is on social media these days, so what is the best way to get health information to your patients with social media?

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  • Are You Ready for a Social Media Crisis?

    by Laura Clemons | Aug 09, 2018
    As social media becomes more ingrained into our lives, it takes on greater importance for everyone – especially organizations and brands. When a crisis occurs, social media becomes a big player in communication efforts. How an organization handles a crisis can have a lasting effect on that organization.

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  • Tweets With 280 Characters: How Does This Affect Marketers?

    by Laura Clemons | Aug 09, 2018
    After years of complaints and requests for change, Twitter has finally acquiesced and increased the per-Tweet character minimum to 280. For those of us who have difficulty being concise, this is a godsend. However, how will this affect your Twitter strategy?

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  • Make Your Website “Stickier” With These Suggestions

    by Laura Clemons | Aug 09, 2018
    You’ve put a lot of thought and effort into your website. It looks great. But then you start looking at the metrics. Why is your bounce rate so high?

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  • Digital Hospitals in 2027

    by Laura Clemons | Aug 09, 2018
    What do you think hospitals will be like in the next decade? A group of 33 experts from around the world recently participated in a crowdsourcing simulation to imagine how rapidly-evolving technologies and demographic and economic changes might alter hospitals over the next 10 years.

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  • Relaunching Your Website? Don’t Make These Seven Mistakes

    by Laura Clemons | Aug 09, 2018
    After much planning and hard work, your organization’s new website is ready to be launched. Hallelujah! But wait – have you thoroughly vetted your relaunch plan? Did you include the search experience as part of your design?

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  • Improve The Bottom Line With mHealth Messaging

    by Laura Clemons | Aug 09, 2018
    Healthcare organizations are using mHealth strategies more and more as they seek to improve engagement with their patients. However, most of their mHealth efforts have focused on more clinical-related messaging, such as reminders for preventive care services, appointment reminders or providing health information. But mHealth messaging efforts can also be used to improve the bottom line.

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  • Reaching Older Demographics With Social Media

    by Laura Clemons | Aug 09, 2018
    Younger demographic groups are important to all marketing strategies, but don’t forget the older generations. Seniors are using social media, just not in the same way as millennials and Gen X. Marketers have used data from Pew Research Foundation to learn how to engage with seniors on social media.

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