GreyMatters

The Latest Digital Marketing Articles

Filter

The Latest Healthcare Digital Marketing Articles

 

 

  • Mobile Strategy Adoption in Healthcare Doubles Over Past Five Years

    by Laura Clemons | Aug 09, 2018
    According to a recent survey, implementation of mobile strategy by hospitals has almost doubled since 2012. The survey, completed earlier this year, was a follow-up to a similar survey conducted in 2012.

    Full story
  • More Investment in Telehealth Is Coming

    by Laura Clemons | Aug 09, 2018
    Is your organization thinking about jumping aboard the telehealth/telemedicine train? Or have you taken steps already to establish a telehealth service? If you answered “yes” to either of these questions, you are not alone.

    Full story
  • Spring Cleaning: Don’t Forget Your Social Media Presence!

    by Laura Clemons | Aug 09, 2018
    Welcome to spring! Yes, we finally saw the first day of spring on March 20. For many people, spring brings a sense of renewed purpose: they want to start fresh by cleaning their houses, getting a new wardrobe for warmer weather and getting into outdoor activities.

    Full story
  • Patient Engagement: Three Real-Life Strategy Examples

    by Laura Clemons | Aug 09, 2018
    Driving patient engagement. In order to improve outcomes, healthcare organizations are working hard to engage patients in the healthcare process. Patient engagement strategies vary from organization to organization, depending on the specific situation. But the strategies share a common goal: improving patient care with patient partnerships that offer better options.

    Full story
  • Digital Health Records: Patient Expectations vs. Reality

    by Laura Clemons | Aug 09, 2018
    What patients believe is available via digital health records is quite different from reality, according to a new report. This means that a key factor for the delivery of quality care—access to patients’ own records and the ability for providers to easily share those records with other providers, or interoperability—is missing.

    Full story
  • IoT Coming to Healthcare

    by Laura Clemons | Aug 09, 2018
    A new study predicts that by 2019, the majority of healthcare organizations will have adopted Internet of Things (IoT) technology. Currently, the healthcare industry is the third most advanced industry in implementing IoT.

    Full story
  • Looking for Reviews on Physician-Rating Websites

    by Laura Clemons | Aug 09, 2018
    Online reviews have become very important as consumers make choices about products and services. In fact, 92% of consumers read online reviews, compared to 88% in 2014. And online reviews are important to almost 60% of patients when they are looking for a doctor. However, in a recent study published in JAMA, physician-rating sites were found to be limited in scope and usefulness.

    Full story
  • RIP, Hashtags?

    by Laura Clemons | Aug 09, 2018
    If the results of a recent analysis of TV ads shown during Super Bowl LI are any indication, we may soon be bidding adieu to hashtags—at least, for marketing purposes.

    Full story

Filter